:root {
  --s1-c: #6366F1; /* indigo  — Search */
  --s2-c: #B5883A; /* gold    — Maps Pack */
  --s3-c: #0EA5E9; /* sky     — Profile */
  --s4-c: #B45309; /* amber   — Validate */
  --s5-c: #16A34A; /* green   — Book */
}
body { background: var(--parch); color: var(--ink); }
.wrap { padding: 0 72px; }
.section { padding: 120px 0; }

/* ==========================================================
   CS-CL5 — THE DISCOVERY PIPELINE
   Unique centrepiece: annotated guest journey map
   Five stages, each a full evidence block with:
   - What the guest does / sees / decides
   - Where CL now appears (and where it was absent)
   - The data behind that stage
   ========================================================== */

/* ── HERO ────────────────────────────────────────── */
.hero {
  min-height: 100vh; background: var(--void);
  display: flex; flex-direction: column;
  padding-top: 64px; position: relative; overflow: hidden;
}
.hero::before {
  content: ''; position: absolute; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
  background-size: 256px; pointer-events: none; z-index: 0; opacity: .6;
}
.hero::after {
  content: ''; position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 60% 55% at 100% 0%,   rgba(99,102,241,.07) 0%, transparent 55%),
    radial-gradient(ellipse 50% 60% at 0%   100%,  rgba(21,128,61,.06) 0%, transparent 55%);
  pointer-events: none; z-index: 0;
}
.hero-grid {
  position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(rgba(255,255,255,.018) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.018) 1px, transparent 1px);
  background-size: 80px 80px;
}
/* Ghost — 5 stages */
.hero-ghost {
  position: absolute; right: -2%; top: 50%; transform: translateY(-52%);
  font-family: 'Playfair Display', serif;
  font-size: min(54vw, 680px);
  font-weight: 700; line-height: 1; color: transparent;
  -webkit-text-stroke: 1px rgba(255,255,255,.04);
  pointer-events: none; user-select: none;
  letter-spacing: -.04em; z-index: 1;
}
.hero-content {
  position: relative; z-index: 2;
  max-width: 1160px; margin: 0 auto;
  padding: 0 72px 100px; width: 100%;
  display: flex; flex-direction: column; flex: 1;
}
.hero-top {
  flex: 1; display: flex; flex-direction: column;
  justify-content: center; padding: 64px 0 48px;
}
.hero-kicker {
  font-family: 'DM Mono', monospace; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--gold-l); display: flex; align-items: center; gap: 14px; margin-bottom: 48px;
}
.hero-kicker::before { content: ''; width: 36px; height: 1px; background: var(--gold); display: block; }
.hero-kicker .sep { opacity: .4; }
.hero-h1 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7.5vw, 108px);
  font-weight: 400; line-height: .93; letter-spacing: -.03em;
  color: var(--snow); max-width: 820px;
}
.hero-h1 em { font-style: italic; color: var(--gold-l); }
.hero-rule {
  width: 100%; height: 1px;
  background: linear-gradient(90deg, rgba(255,255,255,.12) 0%, transparent 65%);
  margin-bottom: 48px; flex-shrink: 0;
}
.hero-bottom { display: grid; grid-template-columns: 1fr auto; gap: 80px; align-items: end; }
.hero-desc {
  font-size: 17px; line-height: 1.8;
  color: rgba(248,248,246,.5); max-width: 520px; font-weight: 300;
}
.hero-desc strong { color: rgba(248,248,246,.8); font-weight: 500; }

/* Hero pipeline mini-preview */
.hero-pipeline {
  display: flex; flex-direction: column; gap: 2px; flex-shrink: 0;
}
.hp-stage {
  display: flex; align-items: center; gap: 16px;
  padding: 14px 20px;
  border: 1px solid var(--border-d);
  background: rgba(255,255,255,.03);
  transition: background .2s;
  min-width: 320px;
}
.hp-stage:hover { background: rgba(255,255,255,.06); }
.hp-num {
  font-family: 'Playfair Display', serif;
  font-size: 22px; font-weight: 700; line-height: 1;
  flex-shrink: 0; width: 28px; text-align: center;
}
.hp-stage.s1 .hp-num { color: var(--s1-c); }
.hp-stage.s2 .hp-num { color: var(--s2-c); }
.hp-stage.s3 .hp-num { color: var(--s3-c); }
.hp-stage.s4 .hp-num { color: var(--s4-c); }
.hp-stage.s5 .hp-num { color: var(--s5-c); }
.hp-dot {
  width: 1px; height: 28px; flex-shrink: 0;
  background: var(--border-d);
}
.hp-label {
  font-size: 13px; font-weight: 600; color: rgba(248,248,246,.7);
}
.hp-sub {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase;
  color: rgba(248,248,246,.25); margin-top: 2px;
}
.hp-arrow {
  margin-left: auto; font-size: 10px;
  color: rgba(248,248,246,.15); flex-shrink: 0;
}
.hp-stage.s1 .hp-arrow { color: rgba(99,102,241,.4); }
.hp-stage.s2 .hp-arrow { color: rgba(181,136,58,.4); }
.hp-stage.s3 .hp-arrow { color: rgba(14,165,233,.4); }
.hp-stage.s4 .hp-arrow { color: rgba(180,83,9,.4); }
.hp-stage.s5 .hp-arrow { color: rgba(21,128,61,.5); }
.hp-metric {
  font-family: 'Playfair Display', serif;
  font-size: 18px; font-weight: 700; letter-spacing: -.02em;
  flex-shrink: 0; text-align: right;
}
.hp-stage.s1 .hp-metric { color: rgba(99,102,241,.8); }
.hp-stage.s2 .hp-metric { color: rgba(181,136,58,.8); }
.hp-stage.s3 .hp-metric { color: rgba(14,165,233,.8); }
.hp-stage.s4 .hp-metric { color: rgba(180,83,9,.8); }
.hp-stage.s5 .hp-metric { color: var(--s5-c); }

/* ==========================================================
   S1: THE SEARCH REALITY
   ========================================================== */
.reality-layout { display: grid; grid-template-columns: 1fr 400px; gap: 80px; align-items: start; margin-top: 64px; }
.reality-body p { font-size: 16px; line-height: 1.9; color: var(--ink-m); margin-bottom: 24px; }
.reality-body p:last-child { margin-bottom: 0; }
.reality-body p strong { color: var(--ink); font-weight: 600; }

.reality-panel { background: var(--void); padding: 48px; }
.rp-eyebrow {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(99,102,241,.7); margin-bottom: 20px;
  display: flex; align-items: center; gap: 10px;
}
.rp-eyebrow::before { content: ''; width: 16px; height: 1px; background: var(--s1-c); display: block; }
.rp-title {
  font-family: 'Playfair Display', serif;
  font-size: 20px; font-weight: 400; color: var(--snow);
  letter-spacing: -.01em; line-height: 1.2; margin-bottom: 24px;
}
.rp-title em { font-style: italic; color: var(--gold-l); }
.rp-rule { height: 1px; background: var(--border-d); margin-bottom: 24px; }
.rp-row { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 12px; }
.rp-row:last-child { margin-bottom: 0; }
.rp-k { font-size: 12px; color: rgba(248,248,246,.3); }
.rp-v { font-size: 13px; font-weight: 600; color: rgba(248,248,246,.7); }
.rp-v.acc { color: var(--gold-l); }
.rp-v.gl  { color: var(--green-l); }
.rp-callout {
  margin-top: 24px; padding: 18px 20px;
  background: rgba(99,102,241,.08); border-left: 3px solid var(--s1-c);
}
.rp-callout-txt { font-size: 13px; line-height: 1.65; color: rgba(248,248,246,.5); }
.rp-callout-txt strong { color: var(--snow); font-weight: 500; }

/* ==========================================================
   S2: THE GUEST JOURNEY MAP — centrepiece
   Five vertical stage cards, each a self-contained evidence block.
   Top: stage header with colour accent.
   Middle: guest scene — what they do, what they see.
   Bottom: evidence panel — the data behind this stage.
   Connected by a horizontal progress rail between cards.
   ========================================================== */

/* Progress rail — sits above the stage cards */
.journey-rail {
  display: grid; grid-template-columns: repeat(5, 1fr);
  gap: 0; margin-top: 64px; margin-bottom: 0;
  position: relative;
}
/* The connecting line */
.journey-rail::before {
  content: ''; position: absolute;
  top: 50%; left: 10%; right: 10%;
  height: 1px;
  background: linear-gradient(90deg,
    var(--s1-c) 0%,
    var(--s2-c) 25%,
    var(--s3-c) 50%,
    var(--s4-c) 75%,
    var(--s5-c) 100%
  );
  opacity: .35;
  transform: translateY(-50%);
  pointer-events: none;
}

.rail-node {
  display: flex; flex-direction: column; align-items: center; gap: 10px;
  padding: 0 12px;
  cursor: default;
}
.rn-dot {
  width: 40px; height: 40px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-family: 'DM Mono', monospace; font-size: 12px; font-weight: 500;
  letter-spacing: .04em; position: relative; z-index: 2;
  transition: transform .2s;
}
.rail-node:hover .rn-dot { transform: scale(1.1); }
.rn-dot.s1 { background: rgba(99,102,241,.15);  border: 1.5px solid var(--s1-c); color: var(--s1-c); }
.rn-dot.s2 { background: rgba(181,136,58,.1);   border: 1.5px solid var(--s2-c); color: var(--s2-c); }
.rn-dot.s3 { background: rgba(14,165,233,.1);   border: 1.5px solid var(--s3-c); color: var(--s3-c); }
.rn-dot.s4 { background: rgba(180,83,9,.1);     border: 1.5px solid var(--s4-c); color: var(--s4-c); }
.rn-dot.s5 { background: rgba(21,128,61,.12);   border: 1.5px solid var(--s5-c); color: var(--s5-c); }
.rn-label {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .14em; text-transform: uppercase;
  text-align: center; line-height: 1.4;
}
.rail-node.s1 .rn-label { color: rgba(99,102,241,.7); }
.rail-node.s2 .rn-label { color: rgba(181,136,58,.7); }
.rail-node.s3 .rn-label { color: rgba(14,165,233,.7); }
.rail-node.s4 .rn-label { color: rgba(180,83,9,.7); }
.rail-node.s5 .rn-label { color: rgba(21,128,61,.8); }

/* Stage cards — five columns */
.journey-stages {
  display: grid; grid-template-columns: repeat(5, 1fr);
  gap: 3px; background: var(--parch-dd);
  margin-top: 3px;
}

.js-card {
  background: var(--white);
  display: flex; flex-direction: column;
  transition: box-shadow .25s;
}
.js-card:hover { box-shadow: 0 8px 40px rgba(13,13,16,.1); position: relative; z-index: 2; }

/* Card top accent bar */
.js-card-accent {
  height: 3px; flex-shrink: 0;
}
.js-card.s1 .js-card-accent { background: var(--s1-c); }
.js-card.s2 .js-card-accent { background: var(--s2-c); }
.js-card.s3 .js-card-accent { background: var(--s3-c); }
.js-card.s4 .js-card-accent { background: var(--s4-c); }
.js-card.s5 .js-card-accent { background: var(--s5-c); }

/* Card header */
.js-head {
  padding: 28px 28px 20px;
  border-bottom: 1px solid var(--border-l);
}
.js-stage-tag {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .16em; text-transform: uppercase;
  padding: 3px 10px; width: fit-content; margin-bottom: 12px;
}
.js-card.s1 .js-stage-tag { background: rgba(99,102,241,.08); color: var(--s1-c); }
.js-card.s2 .js-stage-tag { background: rgba(181,136,58,.1);  color: var(--s2-c); }
.js-card.s3 .js-stage-tag { background: rgba(14,165,233,.1);  color: var(--s3-c); }
.js-card.s4 .js-stage-tag { background: rgba(180,83,9,.1);    color: var(--s4-c); }
.js-card.s5 .js-stage-tag { background: rgba(21,128,61,.08);  color: var(--s5-c); }

.js-title {
  font-family: 'Playfair Display', serif;
  font-size: 18px; font-weight: 400; line-height: 1.15;
  letter-spacing: -.01em; color: var(--ink);
}
.js-title em { font-style: italic; }
.js-card.s1 .js-title em { color: var(--s1-c); }
.js-card.s2 .js-title em { color: var(--s2-c); }
.js-card.s3 .js-title em { color: var(--s3-c); }
.js-card.s4 .js-title em { color: var(--s4-c); }
.js-card.s5 .js-title em { color: var(--s5-c); }

/* Guest scene — what the guest does */
.js-scene {
  padding: 20px 28px;
  border-bottom: 1px solid var(--border-l);
  background: var(--parch);
  flex-shrink: 0;
}
.js-scene-eyebrow {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--mute); margin-bottom: 8px;
}
.js-scene-txt {
  font-size: 13px; line-height: 1.65; color: var(--ink-m);
  font-style: italic;
}

/* Presence block — before/after this venue appeared */
.js-presence {
  padding: 16px 28px;
  border-bottom: 1px solid var(--border-l);
  display: flex; gap: 10px; align-items: flex-start;
  flex-shrink: 0;
}
.jp-icon {
  width: 18px; height: 18px; flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
  font-size: 11px; margin-top: 1px;
}
.js-presence.was-absent .jp-icon { color: rgba(185,28,28,.6); }
.js-presence.now-present .jp-icon { color: var(--green-l); }
.js-presence.was-absent  { background: rgba(185,28,28,.03); }
.js-presence.now-present { background: rgba(21,128,61,.04); }
.jp-txt { font-size: 12px; line-height: 1.6; }
.js-presence.was-absent  .jp-txt { color: rgba(185,28,28,.65); }
.js-presence.now-present .jp-txt { color: rgba(21,128,61,.8); }

/* Evidence panel — data for this stage */
.js-evidence {
  padding: 20px 28px; flex: 1;
  display: flex; flex-direction: column; gap: 12px;
}
.je-val {
  font-family: 'Playfair Display', serif;
  font-size: 26px; font-weight: 700; line-height: 1;
  letter-spacing: -.02em; margin-bottom: 2px;
}
.js-card.s1 .je-val { color: var(--s1-c); }
.js-card.s2 .je-val { color: var(--s2-c); }
.js-card.s3 .je-val { color: var(--s3-c); }
.js-card.s4 .je-val { color: var(--s4-c); }
.js-card.s5 .je-val { color: var(--s5-c); }
.je-lbl {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .12em; text-transform: uppercase; color: var(--mute);
}
.je-divider { height: 1px; background: var(--border-l); }
.je-note { font-size: 12px; line-height: 1.65; color: var(--mute); }
.je-note strong { color: var(--ink); font-weight: 600; }

/* ==========================================================
   S3: THE 19,600+ — INTENT SIGNAL DEEP DIVE
   The highest-intent data point in the whole case study,
   unpacked with a radial evidence panel.
   Unique structure — nothing like this in any previous CS.
   ========================================================== */

.intent-block {
  margin-top: 64px; background: var(--void);
  padding: 72px; position: relative; overflow: hidden;
}
.intent-block::before {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(ellipse 70% 70% at 50% 50%, rgba(21,128,61,.05) 0%, transparent 60%);
  pointer-events: none;
}

.intent-header {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 64px; align-items: start;
  padding-bottom: 56px; border-bottom: 1px solid var(--border-d);
  margin-bottom: 56px; position: relative; z-index: 1;
}
.ih-eyebrow {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(14,165,233,.6); margin-bottom: 16px;
  display: flex; align-items: center; gap: 10px;
}
.ih-eyebrow::before { content: ''; width: 20px; height: 1px; background: var(--s3-c); display: block; }
.ih-big {
  font-family: 'Playfair Display', serif;
  font-size: 88px; font-weight: 700; line-height: 1;
  color: var(--snow); letter-spacing: -.04em; margin-bottom: 12px;
}
.ih-sub {
  font-size: 15px; color: rgba(248,248,246,.4); line-height: 1.6;
}
.ih-sub strong { color: var(--snow); font-weight: 500; }
.ih-right {
  font-size: 15px; line-height: 1.85; color: rgba(248,248,246,.45);
  padding-top: 4px;
}
.ih-right strong { color: var(--snow); font-weight: 500; }

/* Action breakdown radials */
.intent-actions {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 2px; background: var(--border-d);
  position: relative; z-index: 1;
}
.ia-cell {
  background: var(--void-l); padding: 36px 32px;
  display: flex; flex-direction: column;
  transition: background .2s;
}
.ia-cell:hover { background: var(--void-ll); }

.ia-pct-wrap {
  position: relative; width: 64px; height: 64px; margin-bottom: 20px;
}
.ia-pct-svg { width: 64px; height: 64px; transform: rotate(-90deg); }
.ia-pct-track { fill: none; stroke: rgba(255,255,255,.07); stroke-width: 4; }
.ia-pct-fill  { fill: none; stroke-width: 4; stroke-linecap: round;
  stroke-dasharray: 163; stroke-dashoffset: 163;
  transition: stroke-dashoffset 1.4s cubic-bezier(.22,1,.36,1);
}
.ia-cell.directions .ia-pct-fill { stroke: var(--s5-c); }
.ia-cell.website    .ia-pct-fill { stroke: var(--s3-c); }
.ia-cell.calls      .ia-pct-fill { stroke: var(--s2-c); }
.ia-cell.other      .ia-pct-fill { stroke: rgba(248,248,246,.25); }
.ia-pct-num {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  font-family: 'DM Mono', monospace; font-size: 12px; font-weight: 500;
  color: var(--snow);
}

.ia-val {
  font-family: 'Playfair Display', serif;
  font-size: 40px; font-weight: 700; line-height: 1;
  letter-spacing: -.03em; margin-bottom: 8px;
}
.ia-cell.directions .ia-val { color: var(--green-l); }
.ia-cell.website    .ia-val { color: rgba(14,165,233,.85); }
.ia-cell.calls      .ia-val { color: var(--gold-l); }
.ia-cell.other      .ia-val { color: rgba(248,248,246,.35); }
.ia-label { font-size: 14px; font-weight: 600; color: rgba(248,248,246,.7); margin-bottom: 6px; }
.ia-desc  { font-size: 13px; color: rgba(248,248,246,.35); line-height: 1.6; flex: 1; }
.ia-intent-tag {
  display: inline-flex; align-items: center;
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase;
  padding: 4px 10px; margin-top: 12px; width: fit-content;
}
.ia-cell.directions .ia-intent-tag { background: var(--green-bg); color: var(--green-l); }
.ia-cell.website    .ia-intent-tag { background: rgba(14,165,233,.08); color: rgba(14,165,233,.8); }
.ia-cell.calls      .ia-intent-tag { background: rgba(181,136,58,.1); color: var(--gold-l); }
.ia-cell.other      .ia-intent-tag { background: rgba(255,255,255,.04); color: rgba(248,248,246,.25); }

/* ==========================================================
   S4: WHERE GUESTS CAME FROM — source flow
   Unique layout: source channels as horizontal flow bars
   with proportional widths and conversion annotations.
   ========================================================== */

.source-wrap { margin-top: 64px; }

.source-header {
  display: grid; grid-template-columns: 240px 1fr 120px;
  gap: 0; background: var(--void); padding: 16px 28px;
  border-bottom: 1px solid var(--border-d); margin-bottom: 3px;
}
.sh-col-lbl {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .18em; text-transform: uppercase;
  color: rgba(248,248,246,.25);
}

.source-row {
  display: grid; grid-template-columns: 240px 1fr 120px;
  gap: 0; background: var(--white); border-bottom: 1px solid var(--border-l);
  align-items: stretch; transition: background .2s;
}
.source-row:last-child { border-bottom: none; }
.source-row:hover { background: var(--parch); }

.sr-source {
  padding: 24px 28px;
  border-right: 1px solid var(--border-l);
  display: flex; flex-direction: column; justify-content: center;
  background: var(--parch);
}
.sr-source-name { font-size: 14px; font-weight: 600; color: var(--ink); }
.sr-source-sub  { font-size: 11px; color: var(--mute); margin-top: 3px; }

.sr-bar-col {
  padding: 24px 28px;
  display: flex; align-items: center; gap: 16px;
  border-right: 1px solid var(--border-l);
}
.sr-bar-track {
  flex: 1; height: 8px; background: var(--parch-d); position: relative;
}
.sr-bar-fill {
  height: 100%; width: 0; position: relative;
  transition: width 1.2s cubic-bezier(.22,1,.36,1);
}
.source-row.ot  .sr-bar-fill { background: var(--green-l); }
.source-row.maps .sr-bar-fill { background: var(--s2-c); }
.source-row.org  .sr-bar-fill { background: var(--s1-c); }
.source-row.ta   .sr-bar-fill { background: var(--s4-c); }
.source-row.dir  .sr-bar-fill { background: rgba(248,248,246,.3); }

.sr-bar-pct {
  font-family: 'DM Mono', monospace; font-size: 11px;
  letter-spacing: .06em; white-space: nowrap;
}
.source-row.ot   .sr-bar-pct { color: var(--green-l); }
.source-row.maps .sr-bar-pct { color: var(--s2-c); }
.source-row.org  .sr-bar-pct { color: rgba(99,102,241,.8); }
.source-row.ta   .sr-bar-pct { color: var(--s4-c); }
.source-row.dir  .sr-bar-pct { color: rgba(248,248,246,.35); }

.sr-metric-col {
  padding: 24px 28px;
  display: flex; flex-direction: column; justify-content: center; align-items: flex-end;
}
.sr-m-val {
  font-family: 'Playfair Display', serif;
  font-size: 24px; font-weight: 700; line-height: 1; letter-spacing: -.02em;
}
.source-row.ot   .sr-m-val { color: var(--green-l); }
.source-row.maps .sr-m-val { color: var(--s2-c); }
.source-row.org  .sr-m-val { color: rgba(99,102,241,.85); }
.source-row.ta   .sr-m-val { color: var(--s4-c); }
.source-row.dir  .sr-m-val { color: rgba(248,248,246,.35); }
.sr-m-lbl {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase; color: var(--mute); margin-top: 3px;
}

/* Source summary row */
.source-total {
  background: var(--void); padding: 28px;
  display: grid; grid-template-columns: 240px 1fr 120px;
  border-top: 1px solid var(--border-d);
}
.st-label {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .18em; text-transform: uppercase;
  color: rgba(248,248,246,.3); display: flex; align-items: center;
}
.st-note {
  font-size: 13px; color: rgba(248,248,246,.4); display: flex; align-items: center;
  padding: 0 28px;
}
.st-note strong { color: var(--snow); font-weight: 500; }
.st-total {
  display: flex; flex-direction: column; justify-content: center; align-items: flex-end;
}
.st-val {
  font-family: 'Playfair Display', serif;
  font-size: 28px; font-weight: 700; color: var(--green-l);
  letter-spacing: -.02em; line-height: 1;
}
.st-lbl {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase; color: rgba(248,248,246,.28);
  margin-top: 4px;
}

/* ==========================================================
   S5: THE GUEST QUALITY STORY
   Not just more guests — better guests.
   Four quality signal cards + the per-cover premium argument.
   ========================================================== */

.quality-grid {
  margin-top: 64px;
  display: grid; grid-template-columns: 1fr 1fr 1fr 1fr;
  gap: 3px; background: var(--parch-dd);
}
.qg-card {
  background: var(--white); padding: 44px 36px;
  display: flex; flex-direction: column; transition: background .2s;
}
.qg-card:hover { background: var(--parch); }

.qg-cat {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .2em; text-transform: uppercase;
  color: var(--mute); margin-bottom: 14px;
}
.qg-big {
  font-family: 'Playfair Display', serif;
  font-size: 52px; font-weight: 700; line-height: 1;
  letter-spacing: -.035em; margin-bottom: 8px; color: var(--ink);
}
.qg-big.g { color: var(--green-l); }
.qg-big.a { color: var(--gold); }
.qg-label { font-size: 14px; font-weight: 600; color: var(--ink); margin-bottom: 8px; }
.qg-desc  { font-size: 13px; line-height: 1.7; color: var(--mute); flex: 1; }
.qg-desc strong { color: var(--ink); font-weight: 600; }

/* Premium spend comparison — full-width dark block */
.spend-compare {
  background: var(--void); padding: 64px 72px;
  margin-top: 3px; display: grid;
  grid-template-columns: 1fr 1fr; gap: 80px; align-items: center;
}
.sc-eyebrow {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(248,248,246,.28); margin-bottom: 16px;
}
.sc-h {
  font-family: 'Playfair Display', serif;
  font-size: 30px; font-weight: 400; color: var(--snow);
  line-height: 1.15; letter-spacing: -.015em; margin-bottom: 0;
}
.sc-h em { font-style: italic; color: var(--gold-l); }
.sc-right {
  font-size: 15px; line-height: 1.85; color: rgba(248,248,246,.45);
}
.sc-right strong { color: var(--snow); font-weight: 500; }

.spend-bars {
  margin-top: 56px; display: flex; flex-direction: column; gap: 24px;
  grid-column: 1 / -1;
}
.sb-row { display: flex; align-items: center; gap: 20px; }
.sb-label { font-size: 13px; font-weight: 600; color: rgba(248,248,246,.6); min-width: 260px; }
.sb-track { flex: 1; height: 12px; background: rgba(255,255,255,.06); position: relative; }
.sb-fill  { height: 100%; width: 0; transition: width 1.2s cubic-bezier(.22,1,.36,1); }
.sb-row.venue   .sb-fill { background: var(--green-l); }
.sb-row.market  .sb-fill { background: rgba(248,248,246,.2); }
.sb-val { font-family: 'Playfair Display', serif; font-size: 22px; font-weight: 700; letter-spacing: -.02em; min-width: 80px; text-align: right; }
.sb-row.venue  .sb-val { color: var(--green-l); }
.sb-row.market .sb-val { color: rgba(248,248,246,.35); }
.sb-premium {
  display: flex; align-items: center; gap: 12px;
  padding: 20px 28px; background: rgba(22,163,74,.08); border-left: 3px solid var(--green-l);
}
.sbp-num {
  font-family: 'Playfair Display', serif;
  font-size: 36px; font-weight: 700; color: var(--green-l); letter-spacing: -.03em;
}
.sbp-txt { font-size: 14px; color: rgba(248,248,246,.5); line-height: 1.55; }
.sbp-txt strong { color: var(--snow); font-weight: 500; }

/* ── S6: ROI BLOCK ───────────────────────────────── */
.roi-block {
  background: var(--green-l); padding: 72px;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 80px; align-items: center;
}
.roi-label {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(255,255,255,.5); margin-bottom: 16px;
}
.roi-big {
  font-family: 'Playfair Display', serif;
  font-size: 88px; font-weight: 700; line-height: 1;
  color: var(--white); letter-spacing: -.04em; margin-bottom: 12px;
}
.roi-sub { font-size: 16px; color: rgba(255,255,255,.65); line-height: 1.65; }
.roi-sub strong { color: var(--white); font-weight: 600; }
.roi-right p { font-size: 16px; line-height: 1.85; color: rgba(255,255,255,.7); margin-bottom: 24px; }
.roi-right p:last-child { margin-bottom: 0; }
.roi-right strong { color: var(--white); font-weight: 500; }

/* ── CTA ─────────────────────────────────────────── */
.cta-section {
  background: var(--void); padding: 160px 72px;
  text-align: center; position: relative; overflow: hidden;
}
.cta-section::before {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(181,136,58,.07) 0%, transparent 65%);
  pointer-events: none;
}
.cta-section::after {
  content: ''; position: absolute; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
  background-size: 256px; pointer-events: none; opacity: .5;
}
.cta-inner { position: relative; z-index: 2; max-width: 680px; margin: 0 auto; }
.cta-kicker {
  font-family: 'DM Mono', monospace; font-size: 11px;
  letter-spacing: .24em; text-transform: uppercase; color: var(--gold);
  margin-bottom: 36px; display: flex; align-items: center; justify-content: center; gap: 16px;
}
.cta-kicker::before, .cta-kicker::after { content: ''; display: block; width: 40px; height: 1px; background: var(--gold); }
.cta-h2 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 5vw, 68px);
  font-weight: 400; line-height: 1.05;
  letter-spacing: -.025em; color: var(--snow); margin-bottom: 28px;
}
.cta-h2 em { font-style: italic; color: var(--gold-l); }
.cta-sub {
  font-size: 17px; line-height: 1.8;
  color: rgba(248,248,246,.42); margin-bottom: 52px; font-weight: 300;
  max-width: 500px; margin-left: auto; margin-right: auto;
}
.cta-actions { display: flex; align-items: center; justify-content: center; gap: 20px; flex-wrap: wrap; }
.cta-note {
  margin-top: 24px; font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .14em; text-transform: uppercase; color: rgba(248,248,246,.2);
}

@media (max-width: 1360px) {
  .hero-bottom { grid-template-columns: 1fr; gap: 48px; }
  .hero-stats { width: fit-content; max-width: 100%; }
}

/* ── RESPONSIVE ──────────────────────────────────── */
@media (max-width: 1100px) {
  .wrap { padding: 0 48px; }
  .hero-content { padding: 0 48px 80px; }
  .hero-bottom { grid-template-columns: 1fr; gap: 48px; }
  .journey-rail,
  .journey-stages { grid-template-columns: 1fr 1fr; }
  .quality-grid { grid-template-columns: 1fr 1fr; }
  .intent-actions { grid-template-columns: 1fr 1fr; }
  .intent-header { grid-template-columns: 1fr; gap: 28px; }
  .reality-layout { grid-template-columns: 1fr; gap: 48px; }
  .spend-compare { grid-template-columns: 1fr; gap: 36px; padding: 48px; }
  .spend-compare .spend-bars { grid-column: 1; }
  .roi-block { grid-template-columns: 1fr; padding: 56px 48px; gap: 40px; }
  .roi-big { font-size: 64px; }
  .site-footer { grid-template-columns: 1fr; padding: 40px; }
  .footer-bottom { padding: 20px 40px; }
  .cta-section { padding: 120px 48px; }
}
@media (max-width: 720px) {
  .nav { padding: 0 24px; }
  .nav-links, .nav-cta { display: none; }
  .nav-toggle { display: flex; }
  .wrap { padding: 0 24px; }
  .hero-content { padding: 0 24px 80px; }
  .hero-h1 { font-size: clamp(46px, 11vw, 80px); }
  .hero-pipeline { display: none; }
  .journey-rail { display: none; }
  .journey-stages { grid-template-columns: 1fr; }
  .quality-grid { grid-template-columns: 1fr 1fr; }
  .intent-actions { grid-template-columns: 1fr 1fr; }
  .source-header,
  .source-row,
  .source-total { grid-template-columns: 100px 1fr 64px; }
  .sb-label { min-width: 0; font-size: 11px; }
  .ih-big { font-size: 64px; }
  .spend-compare { padding: 32px 24px; }
  .roi-block { padding: 48px 24px; }
  .cta-section { padding: 80px 24px; }
  .site-footer { padding: 40px 24px; gap: 32px; }
  .footer-bottom { padding: 20px 24px; flex-direction: column; gap: 8px; text-align: center; }
}