body { background: var(--parch); color: var(--ink); }
.wrap { padding: 0 72px; }
.section { padding: 120px 0; }

/* ==========================================================
   CS-CL4 — THE TRANSFORMATION
   Unique visual: dual "State of Venue" property survey panel
   Before (Day 1 audit) in red/amber vs After (Month 18) in green
   ========================================================== */

/* ── HERO ────────────────────────────────────────── */
.hero {
  min-height: 100vh; background: var(--void);
  display: flex; flex-direction: column;
  padding-top: 64px; position: relative; overflow: hidden;
}
.hero::before {
  content: ''; position: absolute; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
  background-size: 256px; pointer-events: none; z-index: 0; opacity: .6;
}
.hero::after {
  content: ''; position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 55% 60% at 100% 30%, rgba(185,28,28,.06) 0%, transparent 55%),
    radial-gradient(ellipse 55% 60% at 0%   70%, rgba(21,128,61,.06) 0%, transparent 55%);
  pointer-events: none; z-index: 0;
}
.hero-grid {
  position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(rgba(255,255,255,.018) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.018) 1px, transparent 1px);
  background-size: 80px 80px;
}
/* Ghost — 18 (months) */
.hero-ghost {
  position: absolute; right: -2%; top: 50%; transform: translateY(-52%);
  font-family: 'Playfair Display', serif;
  font-size: min(50vw, 640px);
  font-weight: 700; line-height: 1; color: transparent;
  -webkit-text-stroke: 1px rgba(255,255,255,.04);
  pointer-events: none; user-select: none;
  letter-spacing: -.04em; z-index: 1;
}
.hero-content {
  position: relative; z-index: 2;
  max-width: 1160px; margin: 0 auto;
  padding: 0 72px 100px; width: 100%;
  display: flex; flex-direction: column; flex: 1;
}
.hero-top {
  flex: 1; display: flex; flex-direction: column;
  justify-content: center; padding: 64px 0 48px;
}
.hero-kicker {
  font-family: 'DM Mono', monospace; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--gold-l); display: flex; align-items: center; gap: 14px; margin-bottom: 48px;
}
.hero-kicker::before { content: ''; width: 36px; height: 1px; background: var(--gold); display: block; }
.hero-kicker .sep { opacity: .4; }
.hero-h1 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7.5vw, 108px);
  font-weight: 400; line-height: .93; letter-spacing: -.03em;
  color: var(--snow); max-width: 820px;
}
.hero-h1 em { font-style: italic; color: var(--gold-l); }
.hero-h1 .r-em { font-style: italic; color: #f87171; }
.hero-h1 .g-em { font-style: italic; color: var(--green-l); }
.hero-rule {
  width: 100%; height: 1px;
  background: linear-gradient(90deg, rgba(255,255,255,.12) 0%, transparent 65%);
  margin-bottom: 48px; flex-shrink: 0;
}
.hero-bottom { display: grid; grid-template-columns: 1fr auto; gap: 80px; align-items: end; }
.hero-desc {
  font-size: 17px; line-height: 1.8;
  color: rgba(248,248,246,.5); max-width: 520px; font-weight: 300;
}
.hero-desc strong { color: rgba(248,248,246,.8); font-weight: 500; }

/* Hero before/after pill strip */
.hero-ba-strip {
  display: flex; flex-direction: column; gap: 3px; flex-shrink: 0;
}
.ba-pill {
  display: grid; grid-template-columns: 80px 1fr 1fr;
  border: 1px solid var(--border-d); overflow: hidden;
  min-width: 380px;
}
.ba-label {
  padding: 14px 16px;
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .14em; text-transform: uppercase;
  background: rgba(255,255,255,.03);
  border-right: 1px solid var(--border-d);
  display: flex; align-items: center;
  color: rgba(248,248,246,.28);
}
.ba-before {
  padding: 14px 16px; border-right: 1px solid var(--border-d);
  display: flex; flex-direction: column; justify-content: center;
}
.ba-after {
  padding: 14px 16px;
  display: flex; flex-direction: column; justify-content: center;
}
.ba-val {
  font-family: 'Playfair Display', serif;
  font-size: 20px; font-weight: 700; line-height: 1; letter-spacing: -.02em;
}
.ba-before .ba-val { color: #f87171; }
.ba-after  .ba-val { color: var(--green-l); }
.ba-sub {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase; margin-top: 3px;
}
.ba-before .ba-sub { color: rgba(248,76,76,.4); }
.ba-after  .ba-sub { color: rgba(22,163,74,.4); }

/* ── S1: THE STARTING CONDITIONS ─────────────────── */
/* Context layout — same two-col with dark panel structure */
.start-layout { display: grid; grid-template-columns: 1fr 400px; gap: 80px; align-items: start; margin-top: 64px; }
.start-body p { font-size: 16px; line-height: 1.9; color: var(--ink-m); margin-bottom: 24px; }
.start-body p:last-child { margin-bottom: 0; }
.start-body p strong { color: var(--ink); font-weight: 600; }

.day1-panel { background: var(--void); padding: 48px; }
.d1p-eyebrow {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(248,246,246,.28); margin-bottom: 20px;
  display: flex; align-items: center; gap: 10px;
}
.d1p-eyebrow::before { content: ''; width: 16px; height: 1px; background: var(--red); display: block; }
.d1p-eyebrow { color: var(--red); }

.d1p-title {
  font-family: 'Playfair Display', serif;
  font-size: 20px; font-weight: 400; color: var(--snow);
  letter-spacing: -.01em; line-height: 1.2; margin-bottom: 24px;
}
.d1p-title em { font-style: italic; color: #f87171; }
.d1p-rule { height: 1px; background: var(--border-d); margin-bottom: 24px; }

.d1p-row { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 12px; }
.d1p-row:last-child { margin-bottom: 0; }
.d1p-k { font-size: 12px; color: rgba(248,248,246,.3); }
.d1p-v { font-size: 13px; font-weight: 600; }
.d1p-v.bad  { color: #f87171; }
.d1p-v.none { color: rgba(248,248,246,.2); font-style: italic; font-size: 11px; font-weight: 400; }
.d1p-v.warn { color: var(--amber); }

.d1p-verdict {
  margin-top: 24px; padding: 20px 24px;
  background: rgba(185,28,28,.08); border-left: 3px solid var(--red);
}
.d1p-verdict-txt { font-size: 13px; line-height: 1.65; color: rgba(248,248,246,.5); }
.d1p-verdict-txt strong { color: #f87171; }

/* ==========================================================
   S2: THE DUAL SURVEY — centrepiece, unique to this CS
   A full property-survey format: two columns, Day 1 vs Month 18
   Every metric appears twice — what it was, what it became.
   Inspired by a property condition report: category → rows → verdict.
   Nothing like it in any previous case study.
   ========================================================== */

.survey-wrap { margin-top: 64px; }

/* Survey header — column labels */
.survey-header {
  display: grid; grid-template-columns: 200px 1fr 1fr;
  gap: 0; margin-bottom: 3px;
}
.sh-col {
  padding: 20px 32px; text-align: center;
  font-family: 'DM Mono', monospace; font-size: 11px;
  letter-spacing: .2em; text-transform: uppercase;
}
.sh-col.before {
  background: rgba(185,28,28,.08);
  color: var(--red); border-left: 3px solid var(--red);
}
.sh-col.after {
  background: rgba(21,128,61,.08);
  color: var(--green-l); border-left: 3px solid var(--green-l);
}
.sh-col-sub {
  font-size: 10px; letter-spacing: .12em; opacity: .6;
  display: block; margin-top: 3px;
}

/* Survey category blocks */
.survey-category { margin-bottom: 3px; }

.sc-head {
  background: var(--void);
  padding: 16px 28px;
  display: grid; grid-template-columns: 200px 1fr 1fr; gap: 0;
  border-bottom: 1px solid var(--border-d);
}
.sc-name {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(248,248,246,.35); display: flex; align-items: center;
}
.sc-verdict-before {
  padding: 0 32px; display: flex; align-items: center;
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .1em; text-transform: uppercase;
  color: rgba(248,76,76,.5);
}
.sc-verdict-after {
  padding: 0 32px; display: flex; align-items: center;
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .1em; text-transform: uppercase;
  color: rgba(22,163,74,.55);
}

/* Survey rows */
.sr {
  display: grid; grid-template-columns: 200px 1fr 1fr;
  gap: 0; background: var(--white);
  border-bottom: 1px solid var(--border-l);
  transition: background .2s;
}
.sr:last-child { border-bottom: none; }
.sr:hover { background: var(--parch); }

.sr-metric {
  padding: 22px 28px;
  border-right: 1px solid var(--border-l);
  display: flex; flex-direction: column; justify-content: center;
  background: var(--parch);
}
.sr-metric-name { font-size: 13px; font-weight: 600; color: var(--ink); }
.sr-metric-sub  { font-size: 11px; color: var(--mute); margin-top: 2px; }

.sr-before {
  padding: 22px 32px;
  border-right: 1px solid var(--border-l);
  border-left: 2px solid rgba(185,28,28,.25);
  display: flex; flex-direction: column; justify-content: center;
}
.sr-after {
  padding: 22px 32px;
  border-left: 2px solid rgba(21,128,61,.25);
  display: flex; flex-direction: column; justify-content: center;
}

.sr-val {
  font-family: 'Playfair Display', serif;
  font-size: 28px; font-weight: 700; line-height: 1; letter-spacing: -.02em;
}
.sr-before .sr-val { color: #f87171; }
.sr-after  .sr-val { color: var(--green-l); }
.sr-val.warn { color: var(--amber); }
.sr-val.muted { color: rgba(13,13,16,.25); font-size: 16px; font-family: 'Instrument Sans', sans-serif; font-style: italic; font-weight: 400; }
.sr-val.green { color: var(--green-l); }

.sr-badge {
  display: inline-flex; align-items: center;
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase;
  padding: 3px 10px; margin-top: 5px; width: fit-content;
}
.sr-badge.absent { background: var(--red-bg); color: var(--red); }
.sr-badge.partial { background: var(--amber-bg); color: var(--amber); }
.sr-badge.live   { background: var(--green-bg); color: var(--green-l); }
.sr-badge.strong { background: rgba(21,128,61,.15); color: var(--green-l); }

.sr-sub { font-size: 12px; color: var(--mute); margin-top: 4px; line-height: 1.4; }
.sr-before .sr-sub { color: rgba(185,28,28,.5); }
.sr-after  .sr-sub { color: rgba(21,128,61,.5); }

/* Delta bar — shows magnitude of gain */
.sr-delta-wrap {
  display: flex; align-items: center; gap: 8px; margin-top: 8px;
}
.sr-delta-track {
  flex: 1; height: 3px; background: rgba(21,128,61,.12);
}
.sr-delta-fill {
  height: 100%; background: var(--green-l); width: 0;
  transition: width 1s cubic-bezier(.22,1,.36,1);
}
.sr-delta-num {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .06em; color: var(--green-l); white-space: nowrap;
}

/* Survey summary row at bottom of entire survey */
.survey-summary {
  display: grid; grid-template-columns: 200px 1fr 1fr;
  background: var(--void); gap: 0;
  margin-top: 3px;
}
.ss-label {
  padding: 32px 28px; display: flex; align-items: center;
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .2em; text-transform: uppercase; color: rgba(248,248,246,.3);
}
.ss-col {
  padding: 32px; display: flex; flex-direction: column; justify-content: center;
  border-left: 1px solid var(--border-d);
}
.ss-col.before { border-left-color: rgba(185,28,28,.2); }
.ss-col.after  { border-left-color: rgba(21,128,61,.25); }
.ss-heading {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .16em; text-transform: uppercase; margin-bottom: 14px;
}
.ss-col.before .ss-heading { color: rgba(248,76,76,.5); }
.ss-col.after  .ss-heading { color: rgba(22,163,74,.55); }
.ss-points { display: flex; flex-direction: column; gap: 8px; }
.ss-point { font-size: 13px; line-height: 1.5; display: flex; gap: 8px; }
.ss-point::before { content: '·'; flex-shrink: 0; }
.ss-col.before .ss-point { color: rgba(248,248,246,.35); }
.ss-col.before .ss-point::before { color: rgba(248,76,76,.4); }
.ss-col.after  .ss-point { color: rgba(248,248,246,.5); }
.ss-col.after  .ss-point::before { color: var(--green-l); }

/* ── S3: THE 18-MONTH TIMELINE ───────────────────── */
/*
  Vertical timeline — each month milestone shown as a node.
  Unique layout: left rail with dot, right content.
  Shows what was done WHEN — process transparency.
*/
.timeline-wrap { margin-top: 64px; position: relative; }

/* Vertical spine */
.timeline-wrap::before {
  content: ''; position: absolute;
  left: 30px; top: 0; bottom: 0; width: 1px;
  background: linear-gradient(180deg,
    rgba(185,28,28,.3) 0%,
    rgba(180,83,9,.4) 30%,
    rgba(181,136,58,.5) 55%,
    rgba(21,128,61,.6) 100%
  );
}

.tl-node { display: grid; grid-template-columns: 60px 1fr; gap: 0; margin-bottom: 3px; }

.tl-dot-col {
  display: flex; flex-direction: column; align-items: center;
  padding-top: 28px; position: relative; z-index: 1;
}
.tl-dot {
  width: 12px; height: 12px; border-radius: 50%;
  border: 2px solid transparent; flex-shrink: 0;
}
.tl-node.phase-1 .tl-dot { background: var(--red);     border-color: rgba(185,28,28,.3); box-shadow: 0 0 0 4px rgba(185,28,28,.1); }
.tl-node.phase-2 .tl-dot { background: var(--amber);   border-color: rgba(180,83,9,.3);  box-shadow: 0 0 0 4px rgba(180,83,9,.1); }
.tl-node.phase-3 .tl-dot { background: var(--gold);    border-color: rgba(181,136,58,.3);box-shadow: 0 0 0 4px rgba(181,136,58,.1); }
.tl-node.phase-4 .tl-dot { background: var(--green-l); border-color: rgba(21,128,61,.3); box-shadow: 0 0 0 4px rgba(21,128,61,.1); }
.tl-node.current .tl-dot {
  background: var(--green-l); width: 16px; height: 16px;
  box-shadow: 0 0 0 6px rgba(21,128,61,.15), 0 0 20px rgba(21,128,61,.3);
  animation: pulse-dot 2s ease-in-out infinite;
}
@keyframes pulse-dot {
  0%, 100% { box-shadow: 0 0 0 6px rgba(21,128,61,.15), 0 0 20px rgba(21,128,61,.3); }
  50%       { box-shadow: 0 0 0 10px rgba(21,128,61,.08), 0 0 32px rgba(21,128,61,.2); }
}

.tl-content {
  padding: 20px 36px 20px 24px;
  display: grid; grid-template-columns: 140px 1fr auto;
  gap: 0; align-items: stretch;
  transition: background .2s;
}
.tl-node.phase-1 .tl-content { background: rgba(185,28,28,.04); }
.tl-node.phase-2 .tl-content { background: rgba(180,83,9,.04); }
.tl-node.phase-3 .tl-content { background: var(--white); }
.tl-node.phase-4 .tl-content { background: rgba(21,128,61,.04); }
.tl-node.current .tl-content { background: rgba(21,128,61,.07); border-left: 2px solid var(--green-l); }
.tl-node:hover .tl-content { background: var(--parch); }

.tl-when {
  padding: 0 20px 0 0; border-right: 1px solid var(--border-l);
  display: flex; flex-direction: column; justify-content: center;
}
.tl-month {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .14em; text-transform: uppercase; margin-bottom: 4px;
}
.tl-node.phase-1 .tl-month { color: rgba(185,28,28,.7); }
.tl-node.phase-2 .tl-month { color: rgba(180,83,9,.7); }
.tl-node.phase-3 .tl-month { color: var(--gold); }
.tl-node.phase-4 .tl-month { color: var(--green-l); }
.tl-node.current .tl-month { color: var(--green-l); font-weight: 500; }
.tl-phase-lbl {
  font-size: 11px; color: var(--mute); line-height: 1.3;
}

.tl-body { padding: 0 24px; display: flex; flex-direction: column; justify-content: center; }
.tl-action { font-size: 14px; font-weight: 600; color: var(--ink); margin-bottom: 4px; }
.tl-detail { font-size: 13px; color: var(--mute); line-height: 1.6; }

.tl-result {
  display: flex; align-items: center; justify-content: flex-end;
  padding-left: 20px; min-width: 140px;
}
.tl-metric {
  font-family: 'Playfair Display', serif;
  font-size: 22px; font-weight: 700; line-height: 1;
  letter-spacing: -.02em; text-align: right;
}
.tl-node.phase-1 .tl-metric { color: rgba(185,28,28,.6); }
.tl-node.phase-2 .tl-metric { color: var(--amber); }
.tl-node.phase-3 .tl-metric { color: var(--gold); }
.tl-node.phase-4 .tl-metric { color: var(--green-l); }
.tl-metric-sub {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .1em; text-transform: uppercase;
  text-align: right; margin-top: 3px;
}
.tl-node.phase-1 .tl-metric-sub { color: rgba(185,28,28,.4); }
.tl-node.phase-2 .tl-metric-sub { color: rgba(180,83,9,.5); }
.tl-node.phase-3 .tl-metric-sub { color: rgba(181,136,58,.5); }
.tl-node.phase-4 .tl-metric-sub { color: rgba(21,128,61,.5); }

/* ── S4: WHAT YOU OWN (permanent assets) ─────────── */
/*
  The "rented vs owned" argument. Three card columns —
  Advertising (rented), Infrastructure built (owned), Compounding (growing).
  Unique layout: asset inventory with ownership tags.
*/
.owned-grid {
  margin-top: 64px;
  display: grid; grid-template-columns: 1fr 1fr 1fr;
  gap: 3px; background: var(--parch-dd);
}

.og-col {
  display: flex; flex-direction: column;
}
.og-head {
  padding: 36px 40px 28px;
  border-bottom: 1px solid var(--border-l);
}
.og-head.rented { background: rgba(185,28,28,.04); border-bottom-color: rgba(185,28,28,.12); }
.og-head.owned  { background: rgba(21,128,61,.05);  border-bottom-color: rgba(21,128,61,.15); }
.og-head.grows  { background: rgba(181,136,58,.05); border-bottom-color: rgba(181,136,58,.15); }

.og-head-tag {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .2em; text-transform: uppercase;
  padding: 4px 12px; width: fit-content; margin-bottom: 14px;
}
.og-head.rented .og-head-tag { background: var(--red-bg);   color: var(--red); }
.og-head.owned  .og-head-tag { background: var(--green-bg); color: var(--green-l); }
.og-head.grows  .og-head-tag { background: rgba(181,136,58,.1); color: var(--gold); }

.og-title {
  font-family: 'Playfair Display', serif;
  font-size: 22px; font-weight: 400; line-height: 1.15;
  letter-spacing: -.015em;
}
.og-head.rented .og-title { color: var(--ink); }
.og-head.owned  .og-title { color: var(--ink); }
.og-head.grows  .og-title { color: var(--ink); }
.og-title em { font-style: italic; }
.og-head.rented .og-title em { color: var(--red); }
.og-head.owned  .og-title em { color: var(--green-l); }
.og-head.grows  .og-title em { color: var(--gold); }

.og-desc {
  font-size: 13px; line-height: 1.7; margin-top: 12px;
}
.og-head.rented .og-desc { color: rgba(185,28,28,.6); }
.og-head.owned  .og-desc { color: rgba(21,128,61,.65); }
.og-head.grows  .og-desc { color: rgba(181,136,58,.65); }

.og-assets {
  flex: 1;
  background: var(--white);
  display: flex; flex-direction: column;
}

.og-asset {
  padding: 18px 28px; border-bottom: 1px solid var(--border-l);
  display: flex; justify-content: space-between; align-items: center;
  gap: 16px; transition: background .2s;
}
.og-asset:last-child { border-bottom: none; }
.og-asset:hover { background: var(--parch); }

.og-asset-name { font-size: 13px; font-weight: 500; color: var(--ink); }
.og-asset-sub  { font-size: 11px; color: var(--mute); margin-top: 2px; }

.og-asset-val {
  font-family: 'Playfair Display', serif;
  font-size: 18px; font-weight: 700; letter-spacing: -.02em;
  white-space: nowrap; flex-shrink: 0;
}
.og-col:nth-child(1) .og-asset-val { color: rgba(185,28,28,.5); }
.og-col:nth-child(2) .og-asset-val { color: var(--green-l); }
.og-col:nth-child(3) .og-asset-val { color: var(--gold); }

.og-asset-badge {
  font-family: 'DM Mono', monospace; font-size: 8px;
  letter-spacing: .1em; text-transform: uppercase;
  padding: 3px 8px; flex-shrink: 0;
}
.og-col:nth-child(1) .og-asset-badge { background: var(--red-bg); color: var(--red); }
.og-col:nth-child(2) .og-asset-badge { background: var(--green-bg); color: var(--green-l); }
.og-col:nth-child(3) .og-asset-badge { background: rgba(181,136,58,.1); color: var(--gold); }

/* ── S5: WHAT DIDN'T CHANGE ──────────────────────── */
/*
  The honest section — attribution context.
  Two-panel: what the work did vs what it didn't.
  Credibility through candour.
*/
.honest-split {
  margin-top: 64px;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 3px; background: var(--border-l);
}
.hs-panel {
  padding: 56px 52px;
}
.hs-panel.did     { background: var(--white); }
.hs-panel.didnot  { background: var(--parch); }

.hs-panel-tag {
  font-family: 'DM Mono', monospace; font-size: 9px;
  letter-spacing: .2em; text-transform: uppercase;
  display: flex; align-items: center; gap: 10px; margin-bottom: 20px;
}
.hs-panel.did    .hs-panel-tag { color: var(--green-l); }
.hs-panel.did    .hs-panel-tag::before { content: ''; width: 20px; height: 1px; background: var(--green-l); display: block; }
.hs-panel.didnot .hs-panel-tag { color: var(--mute); }
.hs-panel.didnot .hs-panel-tag::before { content: ''; width: 20px; height: 1px; background: var(--mute); display: block; }

.hs-panel-h {
  font-family: 'Playfair Display', serif;
  font-size: 26px; font-weight: 400; line-height: 1.1;
  letter-spacing: -.015em; margin-bottom: 28px;
}
.hs-panel.did    .hs-panel-h { color: var(--ink); }
.hs-panel.didnot .hs-panel-h { color: var(--mute); }
.hs-panel-h em { font-style: italic; }
.hs-panel.did    .hs-panel-h em { color: var(--green-l); }
.hs-panel.didnot .hs-panel-h em { color: var(--mute); }

.hs-items { display: flex; flex-direction: column; gap: 0; }
.hs-item {
  padding: 18px 0; border-bottom: 1px solid var(--border-l);
  display: flex; gap: 14px; align-items: flex-start;
}
.hs-item:first-child { border-top: 1px solid var(--border-l); }
.hs-item-icon {
  width: 20px; height: 20px; flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
  font-family: 'DM Mono', monospace; font-size: 11px; margin-top: 1px;
}
.hs-panel.did    .hs-item-icon { color: var(--green-l); }
.hs-panel.didnot .hs-item-icon { color: var(--mute); }
.hs-item-title { font-size: 14px; font-weight: 600; color: var(--ink); margin-bottom: 3px; }
.hs-item-desc  { font-size: 13px; color: var(--mute); line-height: 1.6; }
.hs-panel.didnot .hs-item-title { color: var(--mute); }

/* ── S6: ROI BLOCK ───────────────────────────────── */
.roi-block {
  background: var(--green-l); padding: 72px;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 80px; align-items: center;
}
.roi-label {
  font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(255,255,255,.5); margin-bottom: 16px;
}
.roi-big {
  font-family: 'Playfair Display', serif;
  font-size: 88px; font-weight: 700; line-height: 1;
  color: var(--white); letter-spacing: -.04em; margin-bottom: 12px;
}
.roi-sub { font-size: 16px; color: rgba(255,255,255,.65); line-height: 1.65; }
.roi-sub strong { color: var(--white); font-weight: 600; }
.roi-right p { font-size: 16px; line-height: 1.85; color: rgba(255,255,255,.7); margin-bottom: 24px; }
.roi-right p:last-child { margin-bottom: 0; }
.roi-right strong { color: var(--white); font-weight: 500; }

/* ── CTA ─────────────────────────────────────────── */
.cta-section {
  background: var(--void); padding: 160px 72px;
  text-align: center; position: relative; overflow: hidden;
}
.cta-section::before {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(181,136,58,.07) 0%, transparent 65%);
  pointer-events: none;
}
.cta-section::after {
  content: ''; position: absolute; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
  background-size: 256px; pointer-events: none; opacity: .5;
}
.cta-inner { position: relative; z-index: 2; max-width: 680px; margin: 0 auto; }
.cta-kicker {
  font-family: 'DM Mono', monospace; font-size: 11px;
  letter-spacing: .24em; text-transform: uppercase; color: var(--gold);
  margin-bottom: 36px; display: flex; align-items: center; justify-content: center; gap: 16px;
}
.cta-kicker::before, .cta-kicker::after { content: ''; display: block; width: 40px; height: 1px; background: var(--gold); }
.cta-h2 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 5vw, 68px);
  font-weight: 400; line-height: 1.05;
  letter-spacing: -.025em; color: var(--snow); margin-bottom: 28px;
}
.cta-h2 em { font-style: italic; color: var(--gold-l); }
.cta-sub {
  font-size: 17px; line-height: 1.8;
  color: rgba(248,248,246,.42); margin-bottom: 52px; font-weight: 300;
  max-width: 500px; margin-left: auto; margin-right: auto;
}
.cta-actions { display: flex; align-items: center; justify-content: center; gap: 20px; flex-wrap: wrap; }
.cta-note {
  margin-top: 24px; font-family: 'DM Mono', monospace; font-size: 10px;
  letter-spacing: .14em; text-transform: uppercase; color: rgba(248,248,246,.2);
}

@media (max-width: 1360px) {
  .hero-bottom { grid-template-columns: 1fr; gap: 48px; }
  .hero-stats { width: fit-content; max-width: 100%; }
}

/* ── RESPONSIVE ──────────────────────────────────── */
@media (max-width: 1060px) {
  .wrap { padding: 0 48px; }
  .hero-content { padding: 0 48px 80px; }
  .hero-bottom { grid-template-columns: 1fr; gap: 48px; }
  .start-layout { grid-template-columns: 1fr; gap: 48px; }
  .survey-header,
  .sc-head,
  .sr { grid-template-columns: 160px 1fr 1fr; }
  .owned-grid { grid-template-columns: 1fr; }
  .honest-split { grid-template-columns: 1fr; }
  .tl-content { grid-template-columns: 120px 1fr auto; }
  .roi-block { grid-template-columns: 1fr; padding: 56px 48px; gap: 40px; }
  .roi-big { font-size: 64px; }
  .site-footer { grid-template-columns: 1fr; padding: 40px; }
  .footer-bottom { padding: 20px 40px; }
  .cta-section { padding: 120px 48px; }
}
@media (max-width: 720px) {
  .nav { padding: 0 24px; }
  .nav-links, .nav-cta { display: none; }
  .nav-toggle { display: flex; }
  .wrap { padding: 0 24px; }
  .hero-content { padding: 0 24px 80px; }
  .hero-h1 { font-size: clamp(46px, 11vw, 80px); }
  .hero-ba-strip { min-width: 0; width: 100%; }
  .ba-pill { min-width: 0; }
  .survey-header,
  .sc-head,
  .sr { grid-template-columns: 72px 1fr 1fr; }
  .sr-metric { padding: 12px 10px; font-size: 10px; }
  .sr-before, .sr-after { padding: 12px 14px; }
  .sr-val { font-size: 18px; }
  .tl-node { grid-template-columns: 44px 1fr; }
  .tl-content { grid-template-columns: 1fr; gap: 8px; padding: 16px 20px; }
  .tl-result { justify-content: flex-start; padding-left: 0; }
  .roi-block { padding: 48px 24px; }
  .cta-section { padding: 80px 24px; }
  .site-footer { padding: 40px 24px; gap: 32px; }
  .footer-bottom { padding: 20px 24px; flex-direction: column; gap: 8px; text-align: center; }
}