/* ── HERO — dark void, matches site system ────────── */
.hero {
  min-height: 100vh;
  background: var(--void);
  display: flex; flex-direction: column;
  padding-top: 64px;
  position: relative; overflow: hidden;
}

/* Standard dark grain */
.hero::before {
  content: ''; position: absolute; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
  background-size: 256px; pointer-events: none; z-index: 0; opacity: .6;
}

/* Warm radial glow */
.hero::after {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(ellipse 70% 50% at 35% 85%, rgba(181,136,58,.07) 0%, transparent 65%);
  pointer-events: none; z-index: 0;
}

/* Subtle grid line texture */
.hero-grid {
  position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image: linear-gradient(rgba(255,255,255,.018) 1px, transparent 1px),
                    linear-gradient(90deg, rgba(255,255,255,.018) 1px, transparent 1px);
  background-size: 96px 96px;
}

/* Large ghost word — typographic atmosphere */
.hero-ghost {
  position: absolute;
  right: -40px; bottom: -60px;
  font-family: 'Playfair Display', serif;
  font-size: clamp(180px, 22vw, 320px);
  font-weight: 700; line-height: 1;
  letter-spacing: -.06em;
  color: transparent;
  -webkit-text-stroke: 1px rgba(248,248,246,.05);
  user-select: none; pointer-events: none; z-index: 1;
  white-space: nowrap;
}

.hero-content {
  position: relative; z-index: 2;
  max-width: 1160px; margin: 0 auto;
  padding: 0 56px 100px;
  width: 100%;
  display: flex; flex-direction: column;
  flex: 1;
}

.hero-top {
  flex: 1; display: flex; flex-direction: column;
  justify-content: center;
  padding: 64px 0 48px;
}

.hero-kicker {
  font-family: 'DM Mono', monospace;
  font-size: 11px; letter-spacing: .22em; text-transform: uppercase;
  color: var(--gold);
  display: flex; align-items: center; gap: 14px;
  margin-bottom: 52px;
}
.hero-kicker::before { content: ''; width: 32px; height: 1px; background: var(--gold); display: block; flex-shrink: 0; }

.hero-h1 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(46px, 7.6vw, 108px);
  font-weight: 400; line-height: .93; letter-spacing: -.035em;
  color: var(--snow); max-width: 820px;
}
.hero-h1 em { font-style: italic; color: var(--gold-l); }

/* Rule */
.hero-rule {
  width: 100%; height: 1px;
  background: linear-gradient(90deg, rgba(181,136,58,.35) 0%, transparent 60%);
  margin-bottom: 48px; flex-shrink: 0;
}

/* Bottom zone */
.hero-bottom {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 80px; align-items: start;
}
.hero-statement {
  font-size: 18px; line-height: 1.85; font-weight: 300;
  color: rgba(248,248,246,.5); max-width: 480px;
}
.hero-statement strong { color: var(--snow); font-weight: 500; }

/* Quick filter */
.hero-filter {
  display: flex; flex-direction: column; gap: 0;
  border: 1px solid var(--border-d);
}
.hf-item {
  display: flex; align-items: center; gap: 20px;
  padding: 18px 24px;
  border-bottom: 1px solid var(--border-d);
  background: rgba(255,255,255,.02);
  transition: background .25s;
}
.hf-item:last-child { border-bottom: none; }
.hf-item:hover { background: rgba(255,255,255,.05); }
.hf-signal {
  font-family: 'DM Mono', monospace;
  font-size: 11px; font-weight: 500;
  flex-shrink: 0; width: 32px;
}
.hf-signal.yes { color: var(--gold); }
.hf-signal.no  { color: rgba(248,248,246,.25); text-decoration: line-through; }
.hf-text {
  font-size: 14px; color: rgba(248,248,246,.55); line-height: 1.45;
}
.hf-item.no-item .hf-text { color: rgba(248,248,246,.3); }

/* ── S1: THE RIGHT FIT PROFILES ──────────────────── */
/*
   Three full-width editorial profiles.
   Each one reads like a portrait of a real person.
   The prospect should recognise themselves.
*/
.profiles-section { background: var(--parch); }

.profiles-intro {
  max-width: 680px;
  margin-bottom: 96px;
}
.profiles-intro p {
  font-size: 18px; line-height: 1.85; color: var(--ink-m);
  margin-top: 24px;
}
.profiles-intro p strong { color: var(--ink); font-weight: 500; }
.profiles-intro .display { color: var(--ink); }
.profiles-intro .display em { color: var(--gold); }

/* Each profile is a full-width horizontal band */
.profile-band {
  border-top: 1px solid var(--border-m);
  display: grid;
  grid-template-columns: 280px 1fr 1fr;
  gap: 0;
  transition: background .35s;
  cursor: default;
}
.profile-band:last-child { border-bottom: 1px solid var(--border-m); }
.profile-band:hover { background: rgba(181,136,58,.025); }

.pb-index {
  padding: 64px 48px 64px 0;
  display: flex; flex-direction: column;
  justify-content: flex-start;
  border-right: 1px solid var(--border-l);
}
.pb-num {
  font-family: 'Playfair Display', serif;
  font-size: 120px; font-weight: 700; line-height: .85;
  letter-spacing: -.06em;
  color: transparent;
  -webkit-text-stroke: 1px rgba(13,13,16,.08);
  transition: -webkit-text-stroke .35s;
  user-select: none;
}
.profile-band:hover .pb-num { -webkit-text-stroke: 1px rgba(181,136,58,.2); }
.pb-type {
  font-family: 'DM Mono', monospace;
  font-size: 10px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--gold); margin-top: 16px;
}

.pb-portrait {
  padding: 64px 56px;
  border-right: 1px solid var(--border-l);
}
.pb-who {
  font-family: 'Playfair Display', serif;
  font-size: 28px; font-weight: 400; line-height: 1.1;
  letter-spacing: -.015em;
  color: var(--ink); margin-bottom: 20px;
}
.pb-who em { font-style: italic; color: var(--gold); }
.pb-scenario {
  font-size: 15px; line-height: 1.9; color: var(--ink-m);
}
.pb-scenario strong { color: var(--ink); font-weight: 500; }

.pb-signals {
  padding: 64px 56px;
}
.pb-signals-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--mute); margin-bottom: 24px;
}
.pb-signal-list {
  display: flex; flex-direction: column; gap: 0;
}
.pb-signal-item {
  display: grid; grid-template-columns: 16px 1fr;
  gap: 12px; padding: 14px 0;
  border-bottom: 1px solid var(--border-l);
  align-items: baseline;
  font-size: 14px; color: var(--ink-m); line-height: 1.6;
}
.pb-signal-item:first-child { border-top: 1px solid var(--border-l); }
.pb-signal-item::before { content: '✓'; color: var(--gold); font-size: 11px; flex-shrink: 0; }

/* ── S2: THE HONEST NO ───────────────────────────── */
/* Dark section — written with respect, not dismissal */
.honest-no {
  background: var(--void);
}
.hn-layout {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 100px; align-items: start;
}
.hn-intro {
  font-size: 16px; line-height: 1.95;
  color: rgba(248,248,246,.55); margin-bottom: 24px;
}
.hn-intro strong { color: var(--snow); font-weight: 500; }
.hn-intro:last-child { margin-bottom: 0; }

.no-items {
  display: flex; flex-direction: column; gap: 2px;
  background: var(--border-d);
}
.no-item {
  background: var(--void-l);
  padding: 32px 36px;
  display: grid; grid-template-columns: 28px 1fr;
  gap: 20px; align-items: start;
  transition: background .25s;
}
.no-item:hover { background: var(--void-ll); }
.no-mark {
  font-family: 'Playfair Display', serif;
  font-size: 22px; color: rgba(248,248,246,.15);
  line-height: 1; margin-top: 2px;
  transition: color .25s;
}
.no-item:hover .no-mark { color: rgba(248,248,246,.3); }
.no-title {
  font-size: 15px; font-weight: 500;
  color: rgba(248,248,246,.6); margin-bottom: 6px;
  line-height: 1.3;
}
.no-desc {
  font-size: 13px; line-height: 1.7;
  color: rgba(248,248,246,.3);
}

/* ── S3: THE DIAGNOSTIC ──────────────────────────── */
/*
   One question. The prospect either has the answer
   immediately — or they know they need the audit.
*/
.diagnostic-section { background: var(--parch-d); }

.diag-inner {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 100px; align-items: center;
}
.diag-question {
  font-family: 'Playfair Display', serif;
  font-size: clamp(32px, 4vw, 52px);
  font-weight: 400; line-height: 1.1;
  letter-spacing: -.02em; color: var(--ink);
  margin-bottom: 32px;
}
.diag-question em { font-style: italic; color: var(--gold); }
.diag-sub {
  font-size: 16px; line-height: 1.85; color: var(--ink-m);
  margin-bottom: 48px;
}
.diag-sub strong { color: var(--ink); font-weight: 500; }

.answer-paths {
  display: flex; flex-direction: column; gap: 2px;
  background: var(--parch-ddd);
}
.answer-path {
  background: var(--parch);
  padding: 36px 40px;
  transition: background .25s;
}
.answer-path:hover { background: var(--white); }
.ap-answer {
  font-family: 'Playfair Display', serif;
  font-size: 18px; font-weight: 400; font-style: italic;
  color: var(--gold); margin-bottom: 10px;
}
.ap-implication {
  font-size: 14px; line-height: 1.75; color: var(--ink-m);
}
.ap-implication strong { color: var(--ink); font-weight: 500; }

/* ── S4: WHAT HAPPENS FIRST ──────────────────────── */
/* Brief bridge to the CTA — strip, not section */
.first-step {
  background: var(--void);
  border-top: 1px solid var(--border-d);
  border-bottom: 1px solid var(--border-d);
}
.fs-inner {
  max-width: 1160px; margin: 0 auto; padding: 0 56px;
  display: grid; grid-template-columns: 1fr 1px 1fr 1px 1fr;
}
.fs-item {
  padding: 52px 48px;
  transition: background .3s;
}
.fs-item:hover { background: rgba(255,255,255,.02); }
.fs-divider { background: var(--border-d); width: 1px; }
.fs-step {
  font-family: 'DM Mono', monospace;
  font-size: 9px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--gold); margin-bottom: 16px;
  display: flex; align-items: center; gap: 10px;
}
.fs-step::before {
  content: ''; display: inline-block;
  width: 20px; height: 1px; background: var(--gold); flex-shrink: 0;
}
.fs-title {
  font-family: 'Playfair Display', serif;
  font-size: 20px; font-weight: 400;
  color: var(--snow); margin-bottom: 10px; line-height: 1.15;
}
.fs-title em { font-style: italic; color: var(--gold-l); }
.fs-desc {
  font-size: 13px; line-height: 1.75;
  color: rgba(248,248,246,.4);
}

/* ── CTA ─────────────────────────────────────────── */
.cta-section {
  background: var(--parch);
  padding: 160px 56px;
  text-align: center;
  position: relative; overflow: hidden;
}
.cta-section::before {
  content: ''; position: absolute; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 512 512' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.04'/%3E%3C/svg%3E");
  background-size: 512px; pointer-events: none; opacity: .6;
}
.cta-inner { position: relative; z-index: 1; max-width: 680px; margin: 0 auto; }
.cta-kicker {
  font-family: 'DM Mono', monospace;
  font-size: 11px; letter-spacing: .24em; text-transform: uppercase;
  color: var(--gold); margin-bottom: 36px;
  display: flex; align-items: center; justify-content: center; gap: 16px;
}
.cta-kicker::before, .cta-kicker::after { content: ''; display: block; width: 40px; height: 1px; background: var(--gold); }
.cta-h2 {
  font-family: 'Playfair Display', serif;
  font-size: clamp(40px, 6vw, 76px);
  font-weight: 400; line-height: 1.05;
  letter-spacing: -.025em; color: var(--ink); margin-bottom: 28px;
}
.cta-h2 em { font-style: italic; color: var(--gold); }
.cta-sub {
  font-size: 17px; line-height: 1.8;
  color: var(--mute); margin-bottom: 52px; font-weight: 300;
}
.cta-sub strong { color: var(--ink-m); font-weight: 500; }
.cta-actions { display: flex; align-items: center; justify-content: center; gap: 20px; flex-wrap: wrap; }
.cta-note {
  margin-top: 20px;
  font-family: 'DM Mono', monospace;
  font-size: 10px; letter-spacing: .14em; text-transform: uppercase;
  color: var(--mute);
}

/* ── PROOF BRIDGE ────────────────────────────────── */
/*
   Dark strip between profiles section and honest-no.
   Maps each profile to the real engagement record that
   documents the same starting situation.
*/
.proof-bridge {
  background: var(--void);
  border-top: 1px solid rgba(255,255,255,.06);
  border-bottom: 1px solid rgba(255,255,255,.06);
}
.pbridge-inner {
  max-width: 1160px; margin: 0 auto; padding: 0 56px;
}
.pbridge-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 10px; letter-spacing: .22em; text-transform: uppercase;
  color: rgba(248,248,246,.2);
  padding: 40px 0 0;
  display: flex; align-items: center; gap: 16px;
}
.pbridge-eyebrow::before {
  content: ''; display: block; width: 24px; height: 1px;
  background: rgba(248,248,246,.15); flex-shrink: 0;
}
.pbridge-grid {
  display: grid; grid-template-columns: 1fr 1px 1fr;
  gap: 0; margin-top: 0;
}
.pbridge-divider {
  background: rgba(255,255,255,.06); width: 1px;
}
.pbridge-record {
  padding: 36px 0 52px;
  transition: background .3s;
}
.pbridge-grid .pbridge-record:first-child { padding-right: 64px; }
.pbridge-grid .pbridge-record:last-child  { padding-left: 64px; }
.pbr-match {
  font-family: 'DM Mono', monospace;
  font-size: 9px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--gold); margin-bottom: 12px;
  display: flex; align-items: center; gap: 10px;
}
.pbr-match::before {
  content: ''; display: block; width: 14px; height: 1px;
  background: var(--gold); flex-shrink: 0;
}
.pbr-venue {
  font-family: 'Playfair Display', serif;
  font-size: 22px; font-weight: 400;
  color: var(--snow); letter-spacing: -.01em;
  margin-bottom: 20px; line-height: 1.1;
}
.pbr-venue em { font-style: italic; color: var(--gold-l); }
.pbr-stats {
  display: flex; flex-wrap: wrap; gap: 8px;
  margin-bottom: 24px;
}
.pbr-stat {
  font-family: 'DM Mono', monospace;
  font-size: 11px; letter-spacing: .08em;
  color: rgba(248,248,246,.4);
  padding: 6px 14px;
  border: 1px solid rgba(255,255,255,.08);
  white-space: nowrap;
  transition: border-color .25s, color .25s;
}
.pbridge-record:hover .pbr-stat {
  border-color: rgba(181,136,58,.3);
  color: rgba(248,248,246,.6);
}
.pbr-link {
  font-family: 'DM Mono', monospace;
  font-size: 11px; letter-spacing: .1em;
  color: var(--gold); text-decoration: none;
  display: inline-flex; align-items: center; gap: 8px;
  transition: gap .25s, opacity .25s;
}
.pbr-link:hover { gap: 14px; opacity: .8; }

/* ── RESPONSIVE ──────────────────────────────────── */
@media (max-width: 1060px) {
  .wrap { padding-left: 40px; padding-right: 40px; }
  .hero-content { padding-left: 40px; padding-right: 40px; }
  .hero-bottom { grid-template-columns: 1fr; gap: 40px; }
  .profile-band { grid-template-columns: 1fr; }
  .pb-index { padding: 40px 40px 0; border-right: none; flex-direction: row; align-items: center; gap: 20px; }
  .pb-num { font-size: 72px; }
  .pb-type { margin-top: 0; }
  .pb-portrait { padding: 32px 40px; border-right: none; border-top: 1px solid var(--border-l); }
  .pb-signals { padding: 32px 40px; border-top: 1px solid var(--border-l); }
  .hn-layout { grid-template-columns: 1fr; gap: 56px; }
  .diag-inner { grid-template-columns: 1fr; gap: 56px; }
  .fs-inner { grid-template-columns: 1fr; }
  .fs-divider { display: none; }
  .fs-item { border-bottom: 1px solid var(--border-d); padding: 40px; }
  .fs-item:last-child { border-bottom: none; }
  .pbridge-inner { padding: 0 40px; }
  .pbridge-grid { grid-template-columns: 1fr; }
  .pbridge-divider { display: none; }
  .pbridge-grid .pbridge-record:first-child { padding-right: 0; border-bottom: 1px solid rgba(255,255,255,.06); }
  .pbridge-grid .pbridge-record:last-child  { padding-left: 0; }
  .site-footer { grid-template-columns: 1fr; padding: 40px; }
  .footer-bottom { padding: 20px 40px; }
  .cta-section { padding: 120px 40px; }
}
@media (max-width: 720px) {
  .nav { padding: 0 24px; }
  .nav-links, .nav-cta { display: none; }
  .nav-toggle { display: flex; }
  .hero-content, .wrap, .cta-section { padding-left: 24px; padding-right: 24px; }
  .section { padding: 80px 0; }
  .hero-h1 { font-size: clamp(48px, 12vw, 80px); }
  .hero-ghost { display: none; }
  .pb-index { padding: 32px 24px 0; }
  .pb-portrait, .pb-signals { padding: 28px 24px; }
  .no-item { grid-template-columns: 1fr; gap: 8px; }
  .no-mark { display: none; }
  .fs-inner { padding: 0 24px; }
  .fs-item { padding: 40px 0; }
  .pbridge-inner { padding: 0 24px; }
  .pbr-stats { gap: 6px; }
  .site-footer { padding: 40px 24px; gap: 32px; }
  .footer-bottom { padding: 20px 24px; flex-direction: column; gap: 8px; text-align: center; }
  .cta-section { padding: 80px 24px; }
  .profiles-intro { margin-bottom: 56px; }
}