Skip the
methodology.
Here's the money.
~€310,000 in attributed revenue. A fixed monthly retainer. 43× back. Break-even: fewer than one evening's worth of additional covers per month. This page is the investment case, numbers only, nothing else.
Every number
that went in.
Every number that came back.
Attribution methodology stated upfront: 50% of cover growth claimed as digitally influenced, at a conservative €50 floor per cover. Both figures deliberately understated. The ledger below uses those conservative inputs throughout.
What it took
to justify the
first invoice.
Before any return is considered, there is one question: how many additional covers does this need to generate to pay for itself? The answer reframes the entire investment decision.
Four pipes.
One funnel.
The 6,252 attributed covers did not arrive through a single source. Four digital channels became active simultaneously and fed into the same reservation outcome. Each is measurable. Each contributed.
The infrastructure
doesn't reset.
It compounds.
Advertising spend stops the moment the invoice stops. What was built here — domain authority, citation network, map pack positions — is permanent. The cost of year two does not restart the clock.
foundation. Year two
runs on it.
In year one, the retainer paid for the work of building DA 15 → 44, establishing 107 citations, entering 7 Maps Pack positions from zero, and restructuring the GBP profile. Every one of those assets now exists and compounds passively. Year two's retainer pays for maintenance and expansion — on an asset base that already took 12 months and full investment to build. A competitor starting now has a 12-month structural deficit, not a budget deficit.
year 1 return
floor, likely higher
no rebuild required
behind
What was claimed.
What could have been
claimed.
Conservative attribution is more credible than optimistic attribution. Here is the specific methodology used — and what the numbers look like at full attribution with actual tracked spend.
One number.
The one that
matters.
Every figure on this page reduces to a single outcome. Here it is, with full methodology stated.
Fixed monthly retainer → 43× revenue return
The methodology: 50% of +12,503 additional covers attributed to digital visibility. €50 conservative floor per cover. Both figures understated. The restaurant's team, product, and brand claimed the other 50%.
Break-even: fewer than one evening's worth of additional covers per month. The venue exceeded that threshold in the first sessions of each month. Every cover beyond that is margin on the engagement cost.
The infrastructure that produced this return — DA 44, 107 citations, 7 pack positions — is permanent. It does not reset at the end of the retainer period. Year two starts from a 43× base.
What would 43×
look like for
your venue?
A 15-minute audit will tell you your current domain authority, citation score, and map pack coverage — and what the realistic return on closing those gaps would be. Whether we work together or not.
15-minute call. ROI estimate included. No commitment.