Nine questions.
Nine answers.
All verified.
Each case study below was built to answer a specific question a prospect brings to a first call — not to impress, but to inform. Pick the question closest to yours. The answer is there, in full, with every number sourced and every assumption stated. Nine questions. Nine complete answers. From two real engagements.
Find the question
you'd ask on a first call.
Every prospect arrives with a different objection, a different priority, a different way of evaluating evidence. These nine case studies were each built to meet a specific one. They share the same underlying data — two complete engagement records. The organising principle is the question, not the client.
A proof page organised by client is useful to an agency. A proof page organised by question is useful to a prospect. The nine case studies below answer the nine most common questions that come up in first conversations: Who are you beating and by how much? What does the before-and-after actually look like? What did you build, in what sequence, and why does the order matter? How do you arrive at the ROI number, and what did you exclude?
The fact that these questions are answered from two real engagement records — not fabricated across ten thin ones — means the answers are internally consistent. If the 43× ROI figure in The Money Page were inflated, it would not survive contact with The Transformation's full Day 1 audit, or The Discovery Pipeline's channel-by-channel breakdown. The nine stories cross-check each other automatically because they are all derived from the same verified data.
Each card names its source venue at the top — Chequer Lane by Jamie Oliver (18 months) or Marco Pierre White Dublin 2 (15 months). That information is there for transparency. It is not the organising principle of the page because it is not the most useful lens for a prospect deciding whether to have a conversation.
Pick the question
that sounds like yours.
Each case study is complete and standalone. You don't need to read all nine — you need to read the one that answers the question you'd ask first.
What nine case studies
prove — and what they don't.
The most detailed publicly available record of what this approach produces. Also deliberately honest about the limits of that record.
Find out how the
answers look for
your venue.
A 15-minute call maps the same starting-point audit that opened both engagements above — your domain authority, citation score, map pack coverage, and the competitive gap your venue currently has. The same nine questions, applied to your situation. No pitch until you ask for one.
15-minute call. Full audit report. No commitment.