How is a website project priced?
Each project is scoped and quoted separately, based on the pages, features and integrations it needs.
Is Google Ads spend included in the management fee?
No. Advertising spend is separate from, and not included in, the management fee.
Which package should I choose?
Local is a starting point if you want your search essentials managed consistently. Growth adds more active technical and competitor work, while Growth+ adds a defined monthly content programme. If you manage multiple locations, we'll scope a group proposal. The visibility audit helps us identify which level fits your restaurant.
What does the advertised starting price cover?
Each starting price is a genuine fee for the scope described in that package: one restaurant location, its primary Google Business Profile and the relevant pages of one existing website. If your requirements fit that scope, that is the price. A higher quotation always reflects clearly explained additional scope, such as extra locations or work outside the package.
Is the price per location?
Local, Growth and Growth+ are priced per location. Additional restaurant locations are covered by an agreed additional-location or group proposal. Restaurant Groups starts from €1,495 per month for the agreed group scope — it is not €1,495 per location and it does not imply unlimited locations.
Do you cover ChatGPT and other AI assistants?
Yes, in Growth and Growth+. Each month we track how often ChatGPT, Gemini, Perplexity and Google AI Mode name your restaurant for an agreed set of diner questions, check that what they say is accurate, and fix the sources they draw on: your website, Business Profile and the listings and platforms they cite. No one controls what AI assistants recommend, so we don't guarantee placement. We measure, fix what's in your control and report honestly.
How is my final fee agreed?
Your proposal confirms the agreed scope, allowances and service terms before work begins. Nothing is charged before that is confirmed.
What is the difference between Local and Growth?
Local keeps the foundations accurate and improving: profile, listings, core tracking, review-response support, essential page improvements and a monthly summary. Growth adds the active work — deeper Maps and local strategy, technical SEO and structured data, authority development, competitor analysis, restaurant-platform improvements, more detailed measurement and AI search visibility: monthly tracking, answer accuracy checks, source fixes and AI crawler access checks.
What exactly does Growth+ add?
Each month, we create or substantially improve two website pages or articles around agreed search opportunities, alongside two Google Business Profile posts. A content deliverable means: one agreed website page or article created, substantially expanded, or meaningfully reworked around a specific search opportunity. That can be two new pieces, two substantial improvements, or one of each. Minor edits or a title-tag change alone do not count.
Does any package include Facebook, Instagram or TikTok management?
No. Moolah works on restaurant websites, SEO and Google Maps, and Google Ads. Social media management is not included in any package and is not offered as an add-on.
Which work is quoted separately?
Google Ads management (ad spend is separate from the fee), new website builds and substantial redesigns, major development or booking-system replacement, additional locations outside the agreed scope, content or campaign work beyond your monthly allocation, and third-party subscriptions or paid placements. Included work stays included — extras are never carved out of a package.
What happens before the monthly work starts?
Initial work covers access checks, baseline measurement, a review of your existing profiles and website issues, and prioritisation for the package you have chosen. From there the monthly service follows those agreed priorities.
Can I move between packages?
Package level is reviewed as part of the ongoing commercial review, and any change to scope or fee is confirmed with you before it takes effect.
Are prices inclusive of VAT?
Prices exclude VAT where applicable.
Do you work with restaurants outside Ireland?
Yes. Moolah Media is based in Ireland and works remotely with restaurants anywhere in the world. Every part of the monthly work — profile, website, reviews, tracking and reporting — is delivered online, and calls are arranged at a time agreed with you.
What currency are prices in if I'm outside Ireland?
All prices are quoted and invoiced in euro, wherever your restaurant is. How VAT or local tax applies depends on your country and business status.