Which package should I choose?
Local is a starting point if you want your search essentials managed consistently. Growth adds more active technical and competitor work, while Growth+ adds a defined monthly content programme. If you manage multiple locations, we'll scope a group proposal. The visibility audit helps us identify which level fits your restaurant.
What does the advertised starting price cover?
Each starting price is a genuine fee for the scope described in that package: one restaurant location, its primary Google Business Profile and the relevant pages of one existing website. If your requirements fit that scope, that is the price. A higher quotation always reflects clearly explained additional scope, such as extra locations or work outside the package.
Is the price per location?
Local, Growth and Growth+ are priced per location. Additional restaurant locations are covered by an agreed additional-location or group proposal. Restaurant Groups starts from €995 per month for the agreed group scope — it is not €995 per location and it does not imply unlimited locations.
How is my final fee agreed?
Your proposal confirms the agreed scope, allowances and service terms before work begins. Nothing is charged before that is confirmed.
What is the difference between Local and Growth?
Local keeps the foundations accurate and improving: profile, listings, core tracking, review-response support, essential page improvements and a monthly summary. Growth adds the active work — deeper Maps and local strategy, technical SEO and structured data, authority development, competitor analysis, restaurant-platform improvements and more detailed measurement.
What exactly does Growth+ add?
Each month, we create or substantially improve two website pages or articles around agreed search opportunities, alongside two Google Business Profile posts. A content deliverable means: one agreed website page or article created, substantially expanded, or meaningfully reworked around a specific search opportunity. That can be two new pieces, two substantial improvements, or one of each. Minor edits or a title-tag change alone do not count.
Does any package include Facebook, Instagram or TikTok management?
No. Moolah works on restaurant search growth, Google visibility and local discovery. Social media management is not included in any package and is not offered as an add-on.
Which work is quoted separately?
Google Ads management and ad spend, new website builds and substantial redesigns, major development or booking-system replacement, additional locations outside the agreed scope, content or campaign work beyond your monthly allocation, photography and video production, and third-party subscriptions or paid placements. Included work stays included — extras are never carved out of a package.
What happens before the monthly work starts?
Initial work covers access checks, baseline measurement, a review of your existing profiles and website issues, and prioritisation for the package you have chosen. From there the monthly service follows those agreed priorities.
Can I move between packages?
Package level is reviewed as part of the ongoing commercial review, and any change to scope or fee is confirmed with you before it takes effect.
Are prices inclusive of VAT?
Prices exclude VAT where applicable.