Search
A potential guest searches with intent.
Restaurant SEO and Google Maps
Everything your restaurant needs to compete in local search.
Moolah combines local SEO, Google Maps optimisation, restaurant-platform visibility, technical SEO and performance measurement into one restaurant-focused growth system.
Based in Ireland, delivered remotely — restaurants anywhere in the world can enquire.
- best restaurant near me
- private dining Dublin
- romantic restaurant near me
- Sunday lunch nearby
- steak restaurant open now
- restaurant for group dinner Dublin
Discover
Your restaurant appears across Search, Maps and restaurant platforms.
Choose
Reviews, visibility and relevance build confidence.
Book
The guest reserves a table.
01 · Get discovered
Get discovered where guests are searching.
When someone searches for somewhere to eat near you — by cuisine, occasion or location — the restaurant needs to appear at that moment, not three screens later.
Why this matters for restaurants
Most restaurant demand is decided in a short window between a search and a booking. Being present, accurate and relevant in that window is where the commercial upside sits. Positions move gradually and no agency controls them — the work is about earning relevance, not promising placements.
The strategy behind this work
The guide explains why local results are a visible radius rather than a single position. This service is the work of widening that radius across the districts your guests actually come from.
Key activities
- Google Search visibility for cuisine, location and occasion searches
- Google Maps and Local Pack visibility
- Google Business Profile optimisation: categories, services, attributes, information
- Local keyword strategy built around booking intent
- Location relevance and area coverage
- Local landing-page improvements
- Local competitor analysis
What this includes, technically +
- Query and intent mapping across cuisine, occasion, location and near-me searches
- Primary and secondary category selection on Google Business Profile
- Local rank tracking across a defined grid of search terms
- Competitive set analysis by proximity, prominence and relevance
03 · Convert demand
Be visible beyond your website.
Restaurant discovery does not happen on one platform. A guest may find you in Maps, check reviews, open your website, compare availability, then book through a restaurant platform.
Why this matters for restaurants
The parts of that journey influence each other. We optimise the elements that affect search visibility and restaurant discovery — accurate information, correct links, consistent positioning. We do not control third-party platform algorithms, and we hold no formal partnership with them.
The strategy behind this work
The guide sets out how to decide which catchment is realistically winnable and which platforms deserve effort. This service applies that decision to your own listings, platforms and occasion demand.
Key activities
- Google Search and Google Maps presence
- Google Business Profile information, imagery and booking actions
- The restaurant website as the anchor of the journey
- Restaurant platform presence such as OpenTable and TripAdvisor
- Review platform visibility and accuracy of listed information
- Relevant restaurant and local directories
What this includes, technically +
- Cross-platform information audit: hours, menus, cuisine, service options, booking links
- Link and booking-path integrity between profiles, platforms and the website
- Review-surface monitoring for information accuracy, not review manipulation
04 · Strengthen the website
Make the website support the restaurant, not hold it back.
The website should help search engines understand the restaurant and make it easy for a potential guest to move from discovery to booking.
Why this matters for restaurants
A restaurant can win the search and still lose the booking. This covers the search performance and booking clarity of your existing site. Need a new one? See restaurant websites.
The strategy behind this work
Sections three and five of the checklist cover the menu, location and occasion pages. This service is those pages built and maintained properly, with one booking path from every page.
Key activities
- Page structure, headings and content that reflect how guests actually search
- Local landing pages for the areas and occasions that matter commercially
- Internal linking so menus, occasions and booking pages are easy to reach
- Metadata that reads well in search results
- Technical health: crawlability, indexing, mobile usability, page speed awareness
- Booking CTA and conversion-path review
What this includes, technically +
- Crawlability, indexation and canonicalisation review
- Page-level optimisation and internal link architecture
- Restaurant and Menu schema where appropriate
- Core Web Vitals awareness on key templates
05 · Measure performance
Know what is changing — and why it matters.
Moolah does not report activity for the sake of activity. We look for evidence that restaurant discovery is improving, and connect search data to commercial performance wherever reliable data allows.
Why this matters for restaurants
Some figures are measured directly. Others are correlated with the work rather than caused by it. We label which is which, so commercial decisions are made on honest evidence.
The strategy behind this work
The measurement guide describes the four-layer reporting stack: grid visibility, profile interactions, website performance and your own covers. This service is that stack set up, baselined and reported monthly.
Key activities
- Google Search Console analysis
- Google Business Profile performance data
- GA4 review of organic behaviour
- Local rank tracking and Maps visibility
- Competitor movement monitoring
- Booking-platform data where available
- Covers and restaurant performance data where supplied
- Monthly commercial reporting and opportunity identification
What this includes, technically +
- Query, page and profile-level reporting from first-party Google data
- Rank tracking segmented by intent type rather than vanity terms
- Correlated vs measured labelling on every commercial figure reported
SEO is one of three Moolah services, alongside restaurant websites and Google Ads.
See how they fit togetherPricing
Choose the level of support your restaurant needs.
The same specialist system, delivered at three levels of depth. Prices exclude VAT where applicable.
Free Restaurant Visibility Audit
Start with where the restaurant actually stands.
Fifteen minutes on domain authority, citation consistency and map-pack coverage against your competitive set. No pitch, no obligation.