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Restaurant Websites

Restaurant website SEO and booking performance

A restaurant website has two separate jobs, and confusing them causes most of the damage we see. One job is helping search engines understand what the restaurant is, where it is and what it offers. The other is removing friction between an interested guest and a confirmed booking.

A page can be excellent at one and poor at the other. Worth separating them when deciding what to fix first.

Browse 8 guides

Planning a new website? Restaurant website design and build.

Guides in this topic

Topics covered

  • Menus
  • Location content
  • Occasion and private dining pages
  • Structured data
  • Mobile performance
  • Booking friction

Other topics

Restaurant SEO

How restaurant SEO actually works: search intent, cuisine and occasion queries, location relevance and what to measure.

Google Business Profile

What to optimise on a restaurant's Google Business Profile: categories, hours, menus, photos, posts and the Performance report.

Google Maps

Relevance, distance and prominence explained for restaurants, plus how to track local pack visibility without fooling yourself.

Reviews

How reviews influence restaurant discovery and choice, how to respond well, and why star rating alone is a weak measure.

Restaurant Discovery

How guests move between Google, reviews, booking platforms and directories — and what a restaurant can influence on each.

Measurement

Search Console, Business Profile Performance, GA4 and booking platforms: what each measures and how far the evidence stretches.

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