Founder-led restaurant marketing

Get found.
Get booked.

Websites, SEO and Google Ads for restaurants, from a founder with around 20 years in hospitality. Built for the guests who are already searching for somewhere to eat.

Discuss your restaurant Get Your Free Visibility Audit

Based in Ireland — working remotely with restaurants worldwide.

Recorded results from our SEO and Google Ads work

+33%

Cover growth, year on year

Chef-led landmark venue, Aug 2024 – Mar 2025, while the 75-venue benchmark fell 9%

Source · OpenTable

42pt

Gap versus market benchmark

Percentage-point spread across the same period

Source · OpenTable

Google local results position

"best restaurants in dublin city centre"

Source · BrightLocal · Local Finder

29.8K

Clicks from Google Ads for a new restaurant

Dublin restaurant with no search presence yet, Aug 2025 – Oct 2026, €0.27 a click

Source · Google Ads

Client names are withheld. Figures recorded from each venue's own third-party platform data.

Visibility is not the goal. Bookings are.

Your next guest is already searching.

Three services, each built for that moment: a website that makes booking easy, visibility on Google Search and Maps, and ads when timing matters.

Restaurant websites

Fast, clear websites built around the booking.

Useful when: you're opening, relaunching or changing concept; the current site is slow on a phone or hard to update; menus only exist as PDFs or images.

Priced per project.

See restaurant websites

Restaurant SEO and Google Maps

Ongoing work to make your restaurant easier to find on Google Search, Maps and AI assistants, and easier to choose.

Useful when: you don't appear for cuisine, area or occasion searches; your Business Profile or listings are incomplete or inconsistent; you want search growth measured against covers, not just rankings. AI assistants like ChatGPT leave you out or get your details wrong.

Monthly, from €445 per location, ex VAT.

See restaurant SEO services Get Your Free Visibility Audit

Google Ads for restaurants

Paid search for the bookings worth paying for.

Useful when: you want wedding, event or private dining enquiries; you're launching a restaurant or a new menu; there's a service period you want to fill.

Management priced on enquiry; ad spend is separate.

See Google Ads

Compare all three

Where to start

Opening, relaunching or changing concept

Restaurant websites

Menus only as PDFs, or a booking button that's hard to find

Restaurant websites

Missing from Google Maps for your area or cuisine

SEO and Google Maps

Covers slipping while competitors appear above you

SEO and Google Maps

Wedding, event or private dining enquiries

Google Ads

A quiet service to fill: early week, lunch or a late menu

Google Ads

Not sure? Tell us what's happening and we'll recommend a starting point.

Discuss your restaurant

Not a fit: anyone expecting top rankings within 30 days. Search builds over months; ads work faster but cost money every day.

Portfolio

Selected work

Chequer Lane by Jamie Oliver

Design and build

Visit the site

Marco Pierre White Dawson Street

Full build

Visit the site

Marco Pierre White Donnybrook

Full build

Visit the site

Fitzers Bistro & Bar

Full build

Visit the site

Recorded results

From our SEO work, recorded in each venue's own platforms. Client names are withheld.

Premium steakhouse group · name withheld

From falling covers to growth while the market fell further.

+7%

Venue covers, year on year

From −8% at engagement start

Source · OpenTable

−13%

Dublin 2 market, same period

205-venue benchmark cohort

Source · OpenTable

Over the engagement window the venue moved from declining with its market to growing while the market contracted further. Both figures are recorded independently by the booking platform.

View Case Study

Chef-led landmark restaurant · name withheld

How a restaurant search actually becomes a booking.

766K

Profile views

Full year 2025

Source · Google Business Profile Insights

75%

Of profile views via Maps Mobile

573,000 of 766,000 views

Source · Google Business Profile Insights

The pipeline maps the five stages between a guest's first search and a confirmed table. Each stage is evidenced separately; no single guest journey is claimed to have been tracked end to end.

View Case Study

Premium steakhouse group · name withheld

706,000 impressions — and the reservation page that leaks them.

706K

Search impressions

Full engagement period

Source · Google Search Console

26,182

Organic clicks

Source · Google Search Console

The site recorded substantial impression volume during the engagement, while the page-level breakdown shows where that demand is not yet being captured. Both are reported together rather than selectively.

View Case Study

See all results

Original research

We checked 62 Dublin restaurant websites. Only 2 had the basics right.

The Dublin Restaurant Visibility Report checks four local search basics — Dublin in the title, a search description, restaurant structured data and tap-to-call — across real restaurant homepages. 84% have no restaurant structured data; half have no main heading. Aggregate findings only; no venue is named.

Read the report

Alex Opsenica, founder of Moolah Media — Alex Opsenica · Founder, Moolah Media

Marketing with restaurant experience behind it.

Alex Opsenica has spent around 20 years in hospitality, including hands-on restaurant management. So the work is judged by covers, enquiries and bookings rather than dashboards, and the details get attention: menus that match what the kitchen sends out, booking routes that suit the floor, and campaigns timed around real services. Alex scopes every project and stays accountable for the result.

About Moolah