Case Study · Google Ads
A newly opened Dublin restaurant · 15 August 2025 – 6 October 2026
Google Ads for a new restaurant with no search presence yet.
A newly opened Dublin restaurant had no search presence yet. Earning a place in Google's local results takes time, so we ran Google Ads awareness campaigns to make it visible from the first day they ran, while its own listing and website built up.
1.65M
Impressions: times the ads were shown
Source · Google Ads
29.8K
Clicks from the ads
Source · Google Ads
€0.27
Average cost per click
Source · Google Ads
€8.03K
Advertising spend, paid by the restaurant
Source · Google Ads
The approach
A new restaurant starts with no reviews and no ranking history, and its own search presence takes time to build. Ads don't have to wait for that. They can put a new restaurant in front of people straight away, for as long as it's needed, while its listing and website build up.
Evidence note
These are Google Ads' own figures for all of the restaurant's campaigns from 15 August 2025 to 6 October 2026. They show how often the ads appeared, how often they were clicked and what the clicks cost. Impressions are not people, and clicks are not unique visitors.
Strategy & analysis by Alex Opsenica, Moolah Media
Related work
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Tell us about your restaurant.
Results shown are historical examples from specific restaurant engagements. Outcomes vary by market, competition, starting position and implementation.