Google Ads for restaurants
Google Ads for restaurants.
Paid search for the bookings worth paying for: weddings and events, private dining, a new menu or a quiet service. Planned and managed by someone who knows what a cover is worth.
The starting point
When Google Ads makes sense
A new opening or new menu that needs visibility before search rankings build
Service periods you want to fill: early in the week, lunch, a late menu
Seasonal pushes such as Christmas parties
When it doesn't
If the kitchen or floor can't take more bookings, or the website loses people on the way to the booking button, ads only make the leak more expensive. We'll say so before you spend.
The scope
What management covers
One clear goal per campaign: enquiries, bookings or awareness
Keywords and locations chosen for intent, not volume
Ads written in restaurant language
The landing page and booking route checked before spend starts
Conversion tracking for the enquiries and bookings that can be tracked
Budget pacing and regular optimisation
Plain-language reporting on spend, clicks and tracked enquiries or bookings
Experience
Campaign types we've run
Wedding enquiries, late-menu offers and awareness campaigns for Dublin restaurants.
The channel mix
Ads and SEO
Ads rent visibility; SEO builds it. Ads can put a restaurant in front of the right searches from the day they go live, for as long as the budget runs. SEO builds more slowly and keeps working. Most restaurants do best with a mix, and we'll recommend one honestly.
Campaign pricing
Management fee, separate ad spend
Management is scoped per campaign and priced on enquiry. Advertising spend is separate from, and not included in, the management fee.
Questions
Questions
What budget do we need?
It depends on the goal and how competitive the searches are. We recommend a starting budget during scoping, and nothing is spent without your approval.
How soon will we see results?
Ads can appear from the day they go live. Whether they turn into bookings depends on the offer, the landing page and the booking route, so we track what we can and adjust.
Is ad spend included in the fee?
No. Advertising spend is separate from, and not included in, the management fee.
Do you run Facebook or Instagram ads?
No. We manage Google Ads only, alongside restaurant websites and SEO.