Wedding showcase ads that reach couples already searching.

A Dublin restaurant runs wedding showcases for couples choosing a venue. We run the Google Search campaigns that put its showcases in front of people searching for a wedding venue, and send them to the showcase page to register. The venue keeps coming back to us for new showcase campaigns.

24.5K

Impressions: times the ads were shown

Source · Google Ads

2.16K

Clicks through to the showcase page

Source · Google Ads

8.81%

Click-through rate: the share of ad views that led to a click

Source · Google Ads

€0.70

Average cost per click

Source · Google Ads

€1.51K

Advertising spend, paid by the venue

Source · Google Ads

The approach

Many couples start their venue search on Google. The campaign shows the venue's showcase to people searching for a wedding venue, while they're comparing options, and sends them straight to the page where they can register.

Evidence note

These are Google Ads' own figures for the campaign from 6 September 2023 to 6 October 2026. They show how often the ads appeared, how often they were clicked and what the clicks cost. Impressions are not people, and clicks are not unique visitors.

Strategy & analysis by Alex Opsenica, Moolah Media

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Results shown are historical examples from specific restaurant engagements. Outcomes vary by market, competition, starting position and implementation.