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Restaurant SEO audit

What a restaurant SEO audit actually covers.

Before you request one, here is exactly what we review, what you receive, what it costs and what happens afterwards. No score generator, no automated PDF, no obligation.

Request the auditRun the checklist yourself first

Recorded results from our SEO work

+33%

Cover growth, year on year

Chef-led landmark venue, Aug 2024 – Mar 2025, while the 75-venue benchmark fell 9%

Source · OpenTable

#7

Google local results position

"best restaurants in dublin city centre"

Source · BrightLocal · Local Finder

Client names are withheld. Figures recorded from each venue's own third-party platform data.

See the full results

What we review

Seven areas, reviewed by hand.

Discovery rarely happens in one place, so the audit follows the whole path a guest takes from search to booking.

01

Google Search Visibility

Can potential guests find you when they search for the type of restaurant, location or dining occasion you offer?

  • Branded search visibility
  • Non-branded restaurant searches
  • Cuisine searches
  • Location searches
  • Occasion-based searches
  • Important landing pages
  • Organic search presence
02

Google Maps & Local Pack

How prominently does your restaurant appear when guests search nearby or browse Google Maps?

  • Maps visibility
  • Google Business Profile completeness
  • Relevant categories
  • Location relevance
  • Competitive Maps positions
  • Listing consistency
03

Google Business Profile

Your Google Business Profile is often the first impression a potential guest sees before visiting your website. We review how complete and useful it is for guests — not every field influences ranking.

  • Profile completeness
  • Categories and restaurant details
  • Opening hours
  • Booking and menu links
  • Photos
  • Review signals
  • Profile activity
04

Restaurant Website

The website should help search engines understand the restaurant and make it easy for guests to book.

  • Technical SEO basics
  • Page structure
  • Local relevance
  • Mobile experience
  • Booking journey
  • Key restaurant pages
  • Crawlability and indexing
  • Metadata
  • Structured data where detectable
05

Reviews & Restaurant Discovery

Guests rarely decide in one place. We look at how consistently the restaurant appears across the platforms people actually use, where those are relevant to you.

  • Google reviews
  • Review volume and trend
  • Rating visibility
  • TripAdvisor presence
  • OpenTable visibility
  • Important restaurant directories
  • Consistency across discovery platforms
06

Competitive Landscape

We identify where competitors are being discovered ahead of you — and why that may be happening.

  • Restaurants appearing above you
  • Maps competitors
  • Organic competitors
  • Search-intent gaps
  • Authority differences
  • Content gaps
  • Potential missed opportunities
07

AI Search & Assistants

When guests ask ChatGPT, Gemini or Google AI Mode where to eat, are you named, and is what they say right?

  • Whether you're named for cuisine, area and occasion questions
  • Accuracy of hours, menu, prices and booking details in AI answers
  • The sources AI assistants draw on
  • Whether AI search crawlers can read your website

What you receive

A short, honest read — not a 40-page export.

Findings you can act on with or without us, in the order we would tackle them.

  • Visibility snapshot

    Where the restaurant currently shows up across search, Maps, AI assistants and discovery.

  • Strongest current opportunities

    The visibility gaps most likely to influence bookings.

  • Obvious technical and local issues

    Anything actively holding the restaurant back right now.

  • Key competitor observations

    Who is being found first for the searches that matter locally.

  • Priority recommendations

    A short, ordered list — not a catalogue of everything possible.

  • Suggested next steps

    What we would do first, and whether a package is appropriate at all.

  • Walkthrough call

    An optional 15-minute walkthrough call.

How it runs

Five steps, a few working days.

Manual review takes longer than an automated scan, and it is the reason the findings are worth reading.

  1. 01

    You tell us the basics

    Restaurant, location, website and what you want more of. Two minutes, no account access.

  2. 02

    We review by hand

    Search, Maps across your catchment, your Business Profile, your website, the review platforms and AI assistants.

  3. 03

    We compare competitors

    Which venues hold the positions you want, and what they are doing that you are not.

  4. 04

    We send the findings

    Priorities, effort and likely impact — plus what we would leave alone.

  5. 05

    We walk you through it

    An optional 15-minute call to go through the findings and answer questions. No pitch unless you ask for one.

Questions

Before you request one.

What is a restaurant SEO audit?
A structured review of how a restaurant appears across Google Search, Google Maps, its Business Profile, its own website and the review platforms guests use — plus how the nearest competitors appear for the same searches.
How much does the audit cost?
Nothing. It is how we decide whether there is enough opportunity to be worth working on, and how you decide whether we know restaurants. There is no obligation afterwards.
How long does it take?
Usually a few working days, because each audit is prepared by hand rather than generated by a tool. Once the findings are sent, you can book an optional 15-minute call to walk through them.
What do I need to provide?
Your restaurant name, location, website and what you want more of — covers midweek, private dining, groups. Nothing technical, and no account access.
Do I have to work with you afterwards?
No. The findings are yours to act on with or without us, and we say so in the audit itself.

Find out where your restaurant actually appears.

Free, hand-reviewed and returned within a few working days. You are not added to a mailing list.

Request a free visibility auditScore yourself first