Case Study 09 · Search Visibility
Premium steakhouse group · Dublin 2 · name withheld · Full engagement period
706,000 impressions. And the gap they revealed.
The full funnel from first impression to reservation page — including the page-level breakdown that shows where demand is currently leaking rather than converting.
706K
Search impressions
Full engagement period
Source · Google Search Console
26,182
Organic clicks
Source · Google Search Console
1.15%
Reservation page click-through rate
124,501 impressions over five months
Source · Google Search Console
In brief
- The weakest number in the dataset is published, not omitted.
- Click-through rates are reported as clicks, not as bookings.
- The next lever is capture, not more impressions.
The situation
Strong top-of-funnel visibility does not guarantee capture. The question was where demand was being served in search but not converted into a click or a booking.
What the period showed
The site recorded substantial impression volume during the engagement, while the page-level breakdown shows where that demand is not yet being captured. Both are reported together rather than selectively.
The Funnel
From impression to action.
706K
Search impressions
Full engagement period
26,182
Organic clicks
Source: Google Search Console
356,772
Business Profile views
Google Business Profile Insights
70,787
Actions from profile
Calls, directions, website and booking clicks
Page Level
Where the demand is going.
| Surface | Impressions | Clicks / rate | Read |
|---|---|---|---|
| Site overall | 706,000 | 26,182 clicks | Organic clicks · Google Search Console |
| Reservation page | 124,501 | 1.15% | Large latent demand, weak capture |
| Business Profile | 356,772 views | 19.8% action rate | Strongest performing surface |
Google Search Console impressions and clicks over a five-month window. Percentages are click-through rates, not conversion rates.
The Honest Read
The interesting number here is the weak one.
In five months, the reservation page recorded 124,501 impressions in search results. Just over one percent clicked. The site recorded substantial impression volume during the engagement, and this is the clearest remaining opportunity in the dataset.
Most agency reporting stops before this line, because a 1.15% click-through rate is easier to leave out than to explain. It is included here because it is the next lever, and because a report that only contains flattering numbers is not a report.
The fix is not more impressions. It is a reservation page that answers what a guest wants to know before they commit — availability, what is served, what an evening actually costs — and a title and description that earn the click in the first place.
124,501 impressions on the reservation page. 1.15% clicked. The gap between latent demand and captured demand is the next piece of work, not a result to celebrate.
Source · Google Search Console · five-month window
Confidentiality and attribution
Client names are withheld. Every figure comes from the client's own third-party platform data, and its source is named.
Search, local profile and booking-platform figures are recorded by separate systems and are presented here as parallel indicators over the same period. Where a movement is not directly traceable to a single guest journey, it is described as correlation and commercial context rather than proven causation.
Strategy & analysis by Alex Opsenica, Moolah Media
The method behind this engagement
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